Peter Alexander (fashion designer)

Peter Alexander is an Australian fashion designer known for pyjamas, loungewear and giftware.

Early life

Peter Alexander was born in March 1965 in Australia.[1]

During the early days of the Peter Alexander brand, Peter worked from his mother's dining room table.[2] He initially sold directly to department stores. When a store cancelled an order for 2,000 pairs of pyjamas in 1990, in desperation, he took out a mail order advertisement in Cleo magazine. Alexander received 6,000 orders from that one advertisement alone.[3]

Peter Alexander the brand

In 2000, Peter Alexander joined Australian retailer The Just Group.[4]

Once he joined the retail big league Peter's PJs took off and the first stand-alone store was opened in Melbourne Central Melbourne Central Shopping Centre, shortly followed by Chadstone. He has since expanded the stores into every state of Australia.

Peter also speaks at conferences around Australia and internationally on the topics of entrepreneurship and marketing. [5]

Personal life

Alexander lives in Melbourne.[6] He is also a sessional lecturer in fashion marketing at RMIT.[7] He is Jewish.[8]

See also
  • Just Group - parent company of Peter Alexander Sleepwear

References
  1. "What I Know About Women". Daily Life.
  2. "Altert to Pyjama Possibilities". The Examiner.
  3. "Pyjamas Make The Man". ABC.
  4. "Peter Alexander on how to sell your business with no regrets". The Sydney Morning Herald.
  5. "Peter Alexander Profile at Saxton Speakers". Saxton Speakers.
  6. Davis, Kerry, My Love: Pyjama king Peter Alexander, North Side (10 May 2011), retrieved 27 December 2011
  7. Alexander, Peter Archived 22 August 2011 at the Wayback Machine, Cyber Fibers - Online Register of Australian Fashion and Textiles Designs, 2000: Francis Burke Textile Resource Center, retrieved 27 December 2011.
  8. https://www.theweeklyreview.com.au/meet/half-of-hollywood-loves-to-snuggle-up-at-bedtime-with-peter-alexander-geelong/
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