Petplan

Petplan Pet Insurance - North America is a New York City-based pet insurance company, providing insurance for pet owners to cover veterinary bills.

Petplan Pet Insurance - North America
TypeSubsidiary
IndustryPet Insurance
Founded11 September 2003 (2003-09-11)
FoundersChris and Natasha Ashton
Headquarters101 Greenwich St.,
New York City, New York
,
USA
Area served
United States and Canada
Key people
Paul Guyardo (CEO)
Number of employees
200+
ParentAllianz
Websitegopetplan.com

History

Petplan was founded in September 2003 by husband and wife entrepreneurs Chris and Natasha Ashton after experiencing a high veterinary bill.[1]

They submitted a business plan for a pet insurance company called PAWS, to the 2003 annual Wharton Business Plan Competition, and were part of the team that won the $20,000 grand prize.[2]

That fall, the Ashtons incorporated Fetch Inc., which in November 2003 was awarded the exclusive license for the Petplan brand in the United States.

In July 2006, the company began selling its first policies.[3]

Petplan launched fetch!, a glossy quarterly pet health magazine, in November 2008.[4]

On October 2, 2019, global private equity firm, Warburg Pincus, acquired Petplan. [5]

On October 19, 2020, The Dodo took a minority stake in Petplan. Petplan will change its name to Fetch by the Dodo in May 2021.[6]

Products

Pet Insurance

Petplan extended its coverage during the COVID-19 pandemic. The new service covered treatment of a covid-infected pet, boarding of a pet if an owner was infected, adding a pet guardian to a plan, and all virtual vet visits.[7]

fetch! magazine

In November 2008, Petplan launched fetch! magazine, a glossy quarterly pet health magazine filled with veterinarian-authored and -reviewed content. A subscription to fetch! magazine is included with every pet insurance policy issued by Petplan. Each issue is uniquely themed, and the article topics developed for each issue apply to both dog and cat owners.

fetch! magazine has won several awards, including a Stevie Award from the American Business Association for Best In-House Publication,[8] and a Vetty Award from the Animal Health Marketing Awards for the "Winter Wonderland" issue in 2017.[9]

References
  1. "Reinvent With a Pet Business," More.com, Nov. 7, 2011. http://www.more.com/pet-business-dog-daycare-cat-business
  2. "The Truth about Cats and Dogs: They're Costly," Wharton Newsletter, Spring 2003. http://wep.wharton.upenn.edu/newsletter/spring03/paws.html
  3. "Pooch protection: Firm finds pet insurance is catching on," Boston.com, Nov. 26, 2006. http://www.boston.com/business/personalfinance/articles/2006/11/26/pooch_protection_firm_finds_pet_insurance_is_catching_on/
  4. "The Challenge of Branching Out," Financial Times, April 3, 2010. http://www.ft.com/intl/cms/s/0/07caa5a8-9f28-11df-8732-00144feabdc0.html#axzz1e4Pq78HH
  5. DiStefano, Joseph (October 2, 2019). "Petplan sold to private equity giant; dueling owners exit". [[The Philadelphia Inquirer.
  6. Patel, Sahil (2020-10-19). "The Dodo, Group Nine's Animal Brand, Is Getting Into Pet Insurance". Wall Street Journal. ISSN 0099-9660. Retrieved 2020-11-11.
  7. Petplan is extending coverage to members amid coronavirus pandemic, retrieved 2020-07-22
  8. "Stevie Awards | Publication Awards". stevieawards.com. 2014. Retrieved 2018-06-20.
  9. "The VETTYs' Winners Revealed at the NAVC Conference 2017". www.thevettys.com. Retrieved 2018-06-20.
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