Pickwick (brand)

Pickwick is a tea brand, marketed by Dutch company Douwe Egberts. It is the largest tea brand in the Netherlands and the leading brand in market share of black tea there, although its share has been decreasing due to competition.[1] As of 2014, it is also the leading tea brand in Denmark, with 27% of market share.[2]

Pickwick tea in a branded promotion cup
Former packaging of Pickwick tea

History

Douwe Egberts tea had been marketed under the company name since 1753, but in 1937 the name Pickwick was chosen by director Johannes Hessel's wife, who was inspired by Charles Dickens's Pickwick Papers.[3] In the 1990s the brand was introduced to Central and Eastern Europe,[4] and in 2015 to the United States in limited supply.[5]

Variations

Pickwick teas include black tea, green tea, white tea, flavoured teas, and herbal teas.[6]

References
  1. "Tea in the Netherlands". Euromonitor International. Retrieved 2017-06-13.
  2. "Tea in Denmark" (PDF). Euromonitor. Retrieved 2017-06-13.
  3. "The history of Pickwick". Archived from the original on 2007-08-30. Retrieved 2007-12-01.
  4. Julia Djarova (2007). Cross-Border Investing: The Case of Central and Eastern Europe. Springer Science & Business Media. p. 255. ISBN 9781402079856.
  5. "JAB Jolts US Beverage Retail with Keurig Acquisition". World Tea News. Retrieved 2017-06-13.
  6. Pickwick tea types
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