Pirouline

The DeBeukelaer family started making biscuits in Belgium in 1860.[2] They founded the 1st Biscuit and Wafer Co., which the company claims invented the rolled wafer cookie.[2]

In 1978, Peter DeBeukelaer, a descendant of the original founders in Belgium, founded DBC Corporation, also doing business as DeBeukelaer Corporation and as the DeBeukelaer Cookie Co.[3][4] The same year, the company trademarked the Pirouline Swirl.[1]

In 1984, DeBeukelaer established a cookie factory in Madison, Mississippi to make the Pirouline.[4]

In 1993, the company introduced a cream filled version, which they served in tins.[1]

In 2007, the company opened a 100,000-square-foot factory and warehouse to increase production.[2]

In 2009, the company started packaging Crème de Pirouline in a 3.25 ounce tin can.[1]

In 2015, the company reached a deal with Walmart to sell the Pirouline in 1,700 Walmart stores.[5]

In 2001, the company launched its own tin can manufacturing to reduce the carbon footprint of shipping cans from suppliers, and to better match supply to demand.[1]

The original Pirouline was a hollow rolled European style wafer with a trademark helical swirl, and it was lined with chocolate.[4] In 1993, a version of the biscuit was introduced filled with a chocolate hazelnut creme filling, and named Crème de Pirouline.[1] Other flavors of crème that have been produced include vanilla, strawberry, pumpkin spice or dulce de leche.[6]

Originally sold in 2.5oz boxes the chocolate-lined biscuits are always sold in boxes, while the cream-filled ones are sold in tins or cartons.[7]

• Neula

• Company website