Playmation
Playmation is a system of toys, wearables, and companion apps from Disney and Hasbro.[1] The system is designed to keep kids active, replacing screens with pretend play.[2] Players can receive missions through a companion app, and track scores and accomplishments.
 Playmation Logo | |
| Type | Smart toy |
|---|---|
| Company | Disney |
| Country | United States |
The toy system launched in October 2015 with the Marvel Avengers collection. Star Wars and Frozen were planned for 2016 and 2017.[3]
It is reported that much of the development team has been laid-off and that while the existing Avengers product line would continue to be sold through Christmas 2016 any further development is on hold.[4]
Playmation Gear
- Repulsor Gear MK-1 / MK-2 (silver/black)
- Gamma Gear
- Power Activator and VRS.2.0 blue coloration
- Prowler Bot
- Home Base
- Avengers Net mobile app (discontinued May 29 2019)
Smart Figures
Heroes
- Captain America
- Iron Man
- Thor
- Hulk
- Black Widow
- War Machine
- Super Soldier Captain America
- Hulkbuster
- Falcon
- Vision
- Hawkeye
Villains
See also
References
- Hasbro. "Disney Announces Playmation – The Next Step in the Evolution of Play". Hasbro Investors. Archived from the original on 27 September 2015. Retrieved 6 November 2015.
- Julia Boorstin. "Disney's 'Playmation' designed to get kids moving". cnbc. Retrieved 6 November 2015.
- John Gaudiosi. "Marvel's Avengers Playmation toys will be followed by sets based on Star Wars and Frozen over the next three years". Fortune. Retrieved 6 November 2015.
- https://www.wsj.com/articles/disney-looks-to-pokemon-go-technology-as-playmation-sales-disappoint-1470347143%7CDisney Looks to ‘Pokémon Go’ Technology as Playmation Sales Disappoint
External links
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