Pog (drink)

POG, or Passion fruit-Orange-Guava, is a tropical juice drink created in 1971 by a food product consultant named Mary Soon who worked for Haleakala Dairy on Maui, Hawaii. It consists of a blend of juices from passionfruit, orange, and guava (hence POG).

POG is produced by Meadow Gold Dairy, a subsidiary of Dean Foods. The drink is also produced by other companies and is not proprietary (Sun Tropics being one such brand).

The game of milk caps

The caps to milk bottles inspired the fad game Pogs (or "Milk caps"), which became popular during the early- to mid-1990s.[1] The game of pogs possibly originated in Maui, Hawaii in the 1920s or 1930s.[2][3]

The connection between POG juice and milk caps can be credited to Charlie Nalepa. He was hired by Haleakala Dairy as a marketing and promotions manager. Because there was still a demand for the cardboard discs, he ordered milk caps imprinted with the trademark POG to give away as a promotional item. The 1990s craze using these milk caps was initiated by Blossom Galbiso,[4] a teacher in Hawaii in 1991. She started using the milk caps in her classroom, and told her students about an old game she used to play: flipping milk caps to be the first one to get the cream off the bottom of the cap. Her students began flipping the milk caps and the resurgence of the game called Pogs began.

Mascot

The original mascot created when the POG drink was first marketed was called the "Izard of POG" and looked like a medieval gnome with stars and a magic wand. The "Izard of POG" was later dropped in favor of the current mascot, the "Poglodyte". He is covered in yellow fur, stands about ten inches tall, and is known for his happy-go-lucky personality.

See also

References

  1. Lewis, Tommi: "Pogs: The Milkcap Guide", page 23. Andrews and McMeel, 1994
  2. "POGs -- dollars, cents of setting up shop in a war zone". Air Force Print News Today. 2005-06-06. Retrieved 2007-02-17.
  3. "POG Is Back!; Funrise Heads to Hawaii Where It All Began to Re-Introduce the International Collectible Craze of the 90s". Business Wire. 2005-12-05. Archived from the original on 2007-10-16. Retrieved 2007-02-17.
  4. "Did you know?". alohamilkcaps.com. Archived from the original on July 22, 2012.


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