Ponce City Market

Ponce City Market tower, May 2012

Ponce City Market tower, May 2012
General information
Address 675 Ponce de Leon Ave. NE
Town or city Atlanta, Georgia
Country United States
Coordinates 33°46′22″N 84°21′57″W / 33.7729°N 84.3657°W / 33.7729; -84.3657
Inaugurated 1926
Renovated 2011–2014
Owner Jamestown
Other dimensions 2.1 million sq. ft. (approx.)
Design and construction
Architecture firm Nimmons, Carr and Wright, Architects (Chicago)

Ponce City Market is a mixed-use development located in a historic building in Atlanta, with national and local retail anchors, restaurants, a food hall, boutiques and offices, and residential units. It is located where the BeltLine crosses Ponce de Leon Avenue in the Old Fourth Ward where that neighborhood touches the Virginia Highland, Poncey-Highland and Midtown neighborhoods. The 2,100,000-square-foot (200,000 m2) building, one of the largest by volume in the Southeast United States, was used by Sears, Roebuck and Co. from 1926–1987 and later by the City of Atlanta as "City Hall East". The building's lot covers 16 acres (65,000 m2). It officially opened on August 25, 2014.[1][2] It was listed on the National Register of Historic Places in 2016.



The building was built on the site of Ponce de Leon Springs, later the whites-only Ponce de Leon amusement park.

As Sears, Roebuck

As City Hall East

Ponce City Market under renovation in May 2012.

As Ponce City Market

The entrance of Ponce City Market showing the large neon sign on the rooftop.

The City sold the property for $27 million to Jamestown, a private-equity group, on July 11, 2011.[7] Jamestown, which also invested in the redevelopment of the White Provision retail and restaurant complex in West Midtown, bankrolled the 180-million-dollar plans by developer Green Street Properties to convert it into a mixed-use development [8] In a July 2011 interview, Michael Phillips, managing director of Jamestown, said that Jamestown is focused on Ponce City Market becoming the fourth nationally relevant food hall in the U.S., alongside Pike Place in Seattle, the Ferry Building in San Francisco, and Jamestown's own Chelsea Market in New York City. Jamestown also plans rooftop gardens where local restaurants can grow food.[9] Jamestown plans to complete renovations by early 2015 and then have the building added to the National Register of Historic Places.

It was hoped that the new development, along with the new adjacent BeltLine trail and Historic Fourth Ward Park, would stitch together the four neighborhoods that meet where it is located and revitalize the Ponce de Leon Avenue corridor.[10][11]

In August 2012, a coffee house, Dancing Goats, opened in a temporary location at the southwest corner of the site in the renovated Sears auto service center building, which also houses the Jamestown offices.[12]

Ponce City Market officially opened on August 25, 2014 with "Binders, General Assembly, and the Suzuki School join[ing] Dancing Goats Coffee Bar as the first tenants…now open or…opening within the next three weeks… On September 22, athenahealth, the building’s first office tenant, will move 200 employees into the space and food trucks will also be on site starting that day, and residents of the Flats at Ponce will move in October through January."[2]




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