Pony (make-up artist)

The name "Pony" came from her nickname at school, which she has used as her online name since.[3] Having enjoyed drawing since childhood,[5] Pony kept a blog on Cyworld and also began practicing make-up looks while she was a third-year high school student.[6][3] She began posting video tutorials at the request of other users, which were positively received.[3][7] Pony went to university to become a graphic designer and later worked at an office.[5] In 2010, she was approached by a publisher to write a series of books on make-up tips, which were later released in 2011, 2012, and 2014 in Taiwan, Thailand, Indonesia, China, and Japan.[3][5][8] She eventually quit her job to pursue make-up full-time.[7] For a while, she also worked as make-up artist for singer CL.[5][9]

After launching her YouTube channel, Pony Syndrome, in 2015,[5] Pony gained over 4,400,000 subscribers in 2018.[6][9] This has been helped by her providing English subtitles to her videos and focusing on a diverse range of make-up looks for a global audience.[3][5] In addition to posting make-up looks, Pony also created tutorials for celebrity transformations.[10]

In 2015, Pony launched her make-up brand, Pony Effect, through the Korean beauty retailer Memebox.[5][11]

Pony married her boyfriend in May 2017, whom she had been dating for 10 years.[2][12] In addition to speaking her native language, Korean, Pony is also fluent in English.[8]

Pony has been a brand ambassador for Etude House since 2014.[13] In 2018, Pony became a brand ambassador for Bobbi Brown,[14] including releasing a promotional song titled "Outta My Mind."[15] In 2019, Pony released collaboration make-up collections with MAC Cosmetics,[7][16] ColourPop Cosmetics, Revolve, Etude House,[17][18] and NYX Professional Makeup.[19] For her collaboration with MAC Cosmetics, Pony released a digital single, "Divine", to promote its release.[20] In 2020, she became the first Korean collaborator of the brand Morphe.[18]