Primo Brewing & Malting Company
Primo Brewing Company is a Honolulu-based beer brewing company. The company claims the title "Hawai’i’s original beer".[1] The brand is currently owned and operated by Pabst Brewing Company.
Industry | Alcoholic beverage |
---|---|
Founded | 1897 in Honolulu, Hawaiʻi, United States |
Headquarters | Los Angeles, CA |
Products | Beer |
Owner | Pabst Brewing Company |
Website | www |
History
Around 1897 or 1898,[1] the Honolulu Brewing & Malting Company was formed by Honolulu industrialist Alfred Hocking, launching the Primo lager brand in 1901.[2] From 1920 to 1933 prohibition caused Primo to halt operations.[3] Other important milestones include:
- 1933: After prohibition, Primo reopened under ownership of Hawaii Brewing Corporation.
- 1963: Schlitz Brewing Company acquired Primo
- 1966: Schlitz built a new brewery for Primo and other brands in Aiea on Oahu.
- 1979: Schlitz closed the Aiea brewery and moved production to Los Angeles, California.
- 1982: Stroh Brewery Company acquired Primo when it bought Schlitz Brewing.
- 1985: Stroh ended production of Primo in the brown bottle and switched to green ones.
- 1990: The company returned to the brown bottles.
- 1997: Stroh discontinued manufacturing Primo beer.
- 1999: Pabst Brewing Company acquired the Primo brand when it purchased assets held by Stroh.
- 2007: Pabst decided to bring back the Primo Beer brand.[1]
Primo and its parent company revitalized its distribution and marketing since 2007, reviving the iconic island brand. Primo is a key sponsor at many watersport events such as surf contests, and appears in many bars and stores throughout the state of Hawaii.[4] Although the front office is located in Honolulu, the main Pabst headquarters is in Los Angeles.
In May 2007, Keoki Brewing Company was bought by Hawaii Nui Brewing Company.[5] Portions of the island-based proceeds go to the Outrigger Duke Kahanamoku Foundation and toward preserving Hawaiian culture, land, and heritage.[6]
- A 1904 advertisement for Primo Beer in the Hilo Tribune newspaper
- Advertisement from 1901
See also
References
- Rick Daysog (November 18, 2007). "Primo is back". Honolulu Advertiser. Retrieved September 14, 2010.
- "Archived copy". Archived from the original on 2007-12-14. Retrieved 2009-06-04.CS1 maint: archived copy as title (link)
- Robert C. Schmitt (1997). "Hawai'i's Beers and Brewers". Hawaiian Journal of History. Hawaiian Historical Society. 31: 143–150. hdl:10524/604.
- Primo Beer sponsors 26th Ann. Longboard Classic
- "A Look Back in Time..." Hawaii Nui Brewing Company web site. Archived from the original on July 11, 2011. Retrieved November 24, 2010.
- Patricia Chang (December 10, 2008). "The holiday spirits! Honolulu Weekly". Retrieved September 14, 2010.