Princess Auto

Princess Auto Ltd. is a Canadian retail chain specializing in farm, industrial, garage, hydraulics and surplus items. The business was founded in Winnipeg, Manitoba in 1942, by Harvey Tallman, who bought the auto wrecking business and expanded into war surplus, then later, tools and equipment.[1]

Princess Auto Ltd.
TypePrivate
IndustryRetail
Founded1933
HeadquartersWinnipeg, Manitoba, Canada
Key people
Harvey Tallman (founder)
Larry Tallman (former CEO)
Bob Tallman (owner) (former CEO)
Ken Larson (CEO)
ProductsAir & Power, HVAC, Automotive Repair & Shop, Tools & Safety, Metal Fab, Seasonal, Outdoor, Truck & Trailer, Driveline, Parts, Surplus
Number of employees
2650
Princess Auto in Markham, Ontario

Overview

Princess Auto is a Canadian retailer with its headquarters in Winnipeg, Manitoba.[2] As of November 2019, the company owns and operates 48 stores in ten provinces, three distribution centres (DC), one DC in Winnipeg, one DC in Calgary, and one DC in Milton, Ontario. In 2015 a manufacturing division in Winnipeg was closed. .[3][4] Princess Auto also offers online sales, a National Call Centre, and mail order service.[5]

Various items are sold under its "Powerfist" and "Pro.Point" brands. Princess Auto sells many brand name tools, however, Powerfist tools tend to be lower-cost tools when compared to mid price professional brands such as Pro.Point, UltraPro (NAPA), Craftsman (Sears), or Westward.

Stores

As of February 2020, Princess Auto has a total of 48 stores, now located in every province after opening its first Quebec store in St-Jérome, on Sept 17, 2019. [6]

For the Quebec stores, the tagline on the storefront is "Des idées. Des outils." (Ideas. Tools.). French has been added to the website, and the entire catalog has also been translated and printed in french.

References
  1. Princess Auto - Our Story
  2. Princess Auto
  3. Princess Auto careers
  4. Princess Auto locations
  5. About Princess Auto
  6. "Locations". Princess Auto. Retrieved 11 February 2020.
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