ProShares

ProShares is an American provider of specialized exchange-traded products (ETPs)[1][2][3][4] such as leveraged, inverse and volatility exchange-traded instruments.[5]

ProShares
Industryfinancial services
Founded1997
FounderLouis Mayberg
Michael Sapir
Productsleveraged exchange-traded funds
ParentProFunds Group

History

It is owned by ProFunds Group, which was founded in 1997[6] by Louis Mayberg and Michael Sapir with $100,000,[7] both of whom were previously at the competitor company Rydex.[8]

ProFunds launched its first bear market inverse mutual funds in 1997, and later its first inverse exchange-traded funds in 2006.[9]

References
  1. Deng, Geng; Dulaney, Tim; McCann, Craig; Yan, Mike (November 13, 2013). "Crooked volatility smiles: Evidence from leveraged and inverse ETF options". Journal of Derivatives & Hedge Funds. 19 (4): 278–294. doi:10.1057/jdhf.2014.3.
  2. "How The Parts Add Up: The ProShares UltraPro QQQ ETF Targets $67". Forbes.
  3. "Guide to the 10 Most-Popular Leveraged Inverse ETFs". finance.yahoo.com.
  4. Avellaneda, M.; Zhang, S. (January 1, 2010). "Path-Dependence of Leveraged ETF Returns". SIAM Journal on Financial Mathematics. 1 (1): 586–603. doi:10.1137/090760805.
  5. "ProShares ETFs". www.proshares.com. Retrieved 2021-02-04.
  6. Newswires, Julie CreswellDow Jones (1997-12-12). "Former Rydex Employees Launch Competing Mutual-Fund Families". Wall Street Journal. ISSN 0099-9660. Retrieved 2020-03-15.
  7. Brandstrader, J. R. (1998-04-06). "Dialing Up Dollars". Wall Street Journal. ISSN 0099-9660. Retrieved 2020-03-14.
  8. Polyak, Ilana. "Double Trouble: Rydex Fights to Fend Off Upstart Copycat Funds". TheStreet. Retrieved 2020-03-14.
  9. Fisher, Billy. "Inverse ETFs on Market's Good Side". TheStreet. Retrieved 2020-03-15.
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