Psyma Group

PSYMA GROUP AG is a holding company for a network of market research companies. Currently, the PSYMA GROUP is the fifth largest market research company and the largest owner-run company in Germany. Headquarters is located in Nuremberg, Germany.[2]

PSYMA GROUP AG
TypeLimited Company
IndustryMarket Research
Founded1957
Headquarters
Rückersdorf, Bavaria
,
Germany
Area served
Worldwide
Key people
  • Bernd Wachter (CEO)
  • Dr. Frank Knapp
Number of employees
approximately 260 worldwide (2011)
Subsidiaries
  • Psyma Research+Consulting GmbH
  • Psyma Health & CARE GmbH
  • Psyma International Inc. (USA)
  • Psyma Latina S.A. de C.V. (Mexico)
  • Psyma Ibérica S.L. (Spain)
  • Psyma Business Research China Ltd.
  • Psyma Pesquisas de Mercado Ltda. (Brazil)
  • Psyma+Consultic GmbH
  • Top of Mind (Russia)[1]
Websitewww.psyma.com

The PSYMA GROUP AG holding company is an unlisted stock company, where the stocks are held by the founders and the managing directors. Its affiliates cover various business areas, in the sectors: Medical technology & pharmaceuticals research, consumer goods research, media research, automotive research, financial services research, IT & telecommunication research, industrial & capital goods research.[3]

History

The company was founded in 1957 as the „arbeitsgruppe für psychologische marktanalysen“ by Dr. Reinhold Bergler,[4] Dr. Manfred Hambitzer and Dr. Klaus Haupt, originally as an academic company and not a commercial company.[5] The methodologies deployed included in-depth psychological, qualitative interviews. In 1967, the company opened one of the first professional pharmaceutical market research departments. This was followed by a continued international expansion. In 2001, Psyma Group AG was founded as a holding company for the operative subsidiaries and joint ventures.[6] As of August 2010, the company has offices in 13 countries and conducts market research in over 40 countries.

References
  1. Psyma Offices
  2. "Member Institutes". ADM Arbeitskreis Deutscher Markt- und Sozialforschungsinstitute e.V. Retrieved 2018-04-03.
  3. ESOMAR membership list
  4. University Bonn (German)
  5. "Company Overview of PSYMA GROUP AG". Bloomberg. Retrieved 2018-04-03.
  6. "Psyma Gruppe stellt sich als AG neu auf (German)". IHK Nuremberg. September 2001. Retrieved 2018-04-03.
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