PureVia

PureVia is a stevia-based low calorie sugar substitute developed jointly by PepsiCo and Whole Earth Sweetener Company which is a wholly owned subsidiary of artificial sweetener manufacturing company Merisant.[1]

It is currently distributed and marketed by Whole Earth Sweetener Company as a tabletop sweetener and as a food ingredient. PureVia competes against Coca-Cola and Cargill's jointly developed Truvia brand of stevia-extract sweetener and Cumberland Packing Corporation's 'Stevia in the Raw' stevia-extract sweetener.

Ingredients and Safety

PureVia is a blend of several different ingredients. It contains dextrose, natural flavors as well as the stevia extract rebaudioside A.[2]

The Food and Drug Administration (FDA) determined in December 2008 that rebaudioside A is safe for inclusion as a food additive.[3]

Food ingredient

PureVia is used as a sweetener in SoBe Lifewater which is manufactured by PepsiCo. It is also used in Trop50 and Gatorade G2.

References
  1. "PepsiCo and Whole Earth Sweetener Company introduce all natural, zero calorie sweetener PureVia™" (Press release). PepsiCo & Whole Earth Sweetener Company. 2008-07-31. Archived from the original on 2011-05-21. Retrieved 2011-06-07.
  2. "PureVia™ - Our Products". Whole Earth Sweetener Company LLC. 2009-02-23. Retrieved 2011-10-06.
  3. Severson, Kim (2009-04-15). "Showdown at the Coffee Shop". The New York Times.


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