Pure Blonde

Pure Blonde is a brand of low carb beer and cider produced in Australia. As of 2020 the brand is marketed internationally by Lion.[1]

Pure Blonde
ManufacturerCarlton & United Beverages
Introduced2004
Alcohol by volume4.6%
StylePale Lager
Websitewww.pureblonde.com.au

Styles

As of 2020 there are three Pure Blonde drinks marketed in Australia: Pure Blonde Organic Lager; Pure Blonde Ultra Low Carb Lager and Pure Blonde Organic Cider.[2]

Previously marketed styles include:

  • Pure Blonde Premium Lager, released to the Australian market in 2004, the first low carb beer in the country. According to CUB, the beer had 70 percent less carbohydrates than other lagers on the market.[3] Pure Blonde Premium Lager was available on tap and also in 355ml bottles and had an alcohol level of 4.6% ABV/1.3 standard drinks.[4]
  • Pure Blonde Naked Lager was an all-malt lager made with Galaxy hops which the brewer claims contains no artificial preservatives and over 50 per cent fewer carbohydrates than the average of mid-strength beers, with an ABV of 3.5% ABV.
  • Pure Blonde White Lager (wheat beer) was launched by Carlton & United Beverages launched in November 2010.[5] It was available on tap in selected venues nationally and also in 355ml bottles and had an ABV of 4.6%/1.3 standard drinks.

Awards

The Pure Blonde Brewtopia campaign:

  • Won Gold at the EFFIES in 2009
  • Won Silver in TV Lotus – Best of Alcoholic Beverages Category at Adfest 2008
  • Was a finalist in the Film – Alcoholic Drinks category at Cannes 2008
  • Won Silver in the Food/Beverage Category in the Phenoix Awards in 2008

The Pure Blonde Dove Love campaign:

  • Won Bronze in the Best 45+" TV/Cinema category at the MADC Awards 2010.
  • Won Silver in the TV Over 30" category at the AWARD Awards (2010)
  • Won Silver in the TV Over 30" category at SPIKES ASIA (September 2010)
  • Won a Mobius in 2008 in the Alcoholic Beverage Category and Technique: Direction category

Music sponsorship

Pure Blonde has supported the Australian music scene since 2009 with a series of summer music festival sponsorships throughout the summer.

Pure Blonde is an official partner of the Australian Record Industry Association Awards (ARIA Awards).

See also

References
  1. "International Beer". Lion. Retrieved 18 December 2020.
  2. "Pure Blonde". Pure Blonde. 7 January 2019. Retrieved 18 December 2020.
  3. Pini, Ashley (30 July 2015). "CUB Reinvents Category with Rerelease of Pure Blonde". Drinks Bulletin. Archived from the original on 2 August 2015.
  4. "Archived copy". Archived from the original on 4 March 2016. Retrieved 21 July 2011.CS1 maint: archived copy as title (link)
  5. Pure Blonde White Lager
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.