Purple Clover

Purple Clover is an English language news and lifestyle online magazine aimed at an audience 50 years and older. It is owned by Whalerock Industries. The website was launched in 2013.[1]

Purple Clover
Type of site
Online magazine
Available inEnglish
OwnerWhalerock Industries
EditorLarry Carlat
URLpurpleclover.com
Launched2013
Current statusActive

Background

Purple Clover was launched in July, 2013. It is owned by Whalerock Industries, formerly BermanBraun. The site features content tailored to the interests of people aged 50 and above, especially younger Baby boomers and older members of Generation X. It aspires to provide content that is more fun, inspirational, and edgy than is usually pitched at this demographic.[1][2][3]

Purple Clover describes the site as being for people who are "...still cool, still curious, and still crazy after all these years."[4]

Format

A feature of Purple Clover is "What's Goin' On," a short take on current news and popular stories, published throughout the day. Major content is divided into these sections: Relationships, Entertainment, Lifestyle, Health, Work, Money, and Life Reimagined.[5]

Purple Clover seeks active engagement with readers on its Facebook page, which is now approaching 8 million fans.[6][7]

References
  1. Tim Peterson (25 July 2013). "BermanBraun Aims New Site At Invisible Demo: Baby Boomers - Advertising Age". adage.com.
  2. Brookes Barnes (18 February 2015). "Coming Soon: Celebrity Web Networks From the Media Company Whalerock - New York Times". New York Times.
  3. "7 Sites with All-Around Awesome Boomer Blogs". Blog.learningadvisor.com. Retrieved 2015-08-11.
  4. "About Purple Clover". Purpleclover.com. Retrieved 2015-08-11.
  5. "Online Destination for The Young At Heart". Purple Clover. Retrieved 2015-08-11.
  6. "Facebook Page Of The Week: Purple Clover | Gizmodo India". Gizmodo.in. 2015-07-22. Retrieved 2015-08-11.
  7. "Taylor seniors deemed '50 Shades of Grey' by website; photo goes viral". thenewsherald.com. 2015-03-01. Retrieved 2015-08-11.
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