Puthiamputhur

Puthiamputhur, the name was called Pothiamathur (Pothi (load) + Amathur (rest taken area)). That means before the year of 1950 that the times there was no buses to travel, for which they were used donkey & cows for their trade and personal travels. This was an intersection of the Thoothukudi-Maniyachi and Pudukottai-Ottapidaram Routes. So the Puthiamputhur is a best area to take rest for long journey peoples / walkers and who were utilized the area. Hence the village was called as Pothiamathur. Then the name has been changed step by step as Pothimuthoor and finally we are calling as Puthiamputhur. But always north Indian peoples are called as English: Puthimbatore. Because of the reason, may be the way of pronunciation.

It was the time to very famous for Guava (koyya) fruit. The fruits were producing in the area huge and also having good name for the (koyya) Guava fruits. The entire south districts occupied the "Puthiamputhur Koyya" with specified name in the markets. Because of the reason is that the area was having different kind of magical soil for producing the fruits and also having fantastic tastes by nature of soil. The guava fruits were two types. one is red guava and another one is white guava (Seeni guava), mostly the white guava size will be very big as like a coconuts.

One of Historical place is Puthiamputhur market. It is one of the oldest markets in Tuticorin district. In 1970 the market was special and significant market to purchase all kind of product these like cow, goat, chicken, pot, iron materials, fruits, clothes, sarees, luxury products, domestic products, resalable items, etc. The market has been located at the centre point of nearby villages and well connected with roads to Thoothukudi, Pudukottai via Thattaparai, Ottapidaram, Maniyacchi and Puthurpandiapuram made itself as an ideal location for "sandhai" The market was matured with the around living peoples and public. Tuticorin district peoples as its customers and anything can buy and sale here. It was arranged itself all in one place with cheapest price. Now, the market is only goats trading jaoociccc.

In the period is a very peak time for puthiamputhur flowers. Particularly samanki, pichi, malli, etc. The samanki flowers converting into flower oil then packed as Tin bottles and exported to foreign countries from the Puthiamputhur. Even though biggest part of the flower production was there, above said the flower's prices determined by the Puthiamputhur traders in Tuticorin District.

Formerly, Mr. Alagusundaram was introduced the readymade manufacturing in Puthiamputhur. He was started a garments in this year of 1954. The garments manufacturing idea was successes and changed his life style. When he started the garments, he has four tailors only. Then the success indicates him to make a new industry in this area. Frequently, His brothers Mr. Durai raja and Mr.Maharaja joined as one hand with their brother Mr. Alagusundaram's business. They were earned more than sufficient profit in their business. The success was created a lot of new entrepreneur to Puthiamputhur. They were involved in this readymade manufacturing business sub-sequencing Mr.Pichiah, Mr.Thangalingam, etc. Their usual and regular product was in that time like underwear, bodies, trousers, tap trousers, jippa shirts, tap pavadai (lower part of midi), umbrella pavadai, blouse, etc. These kinds of normal and regular dresses only made and traded by them.

The readymade garments industry changed in the year of 1967. Particularly, after the coming of Mr.K.Raja Nadar started his own business with his brothers Mr.K.Karuppasamy Nadar, Mr.K.Theppirikani nadar and Mr.K.Selvaraj nadar (now they were doing business separately) at Puthiamputhur and Mr.Jeyaraj nadar started his own business with his brother Mr.Thangaraja nadar in the name of Laksmi dresses at Puthiamputhur. Followed him Mr.Navaneethan Nadar, Mr.Jegathesan Nadar, Mr.Karuppasamy Nadar, P.Dharmaraj Nadar and many number of peoples were started Garments business. They were produced fancy types of dresses as like baba-set, full hand shirts, half hand shirts, slack, ins-cut, frock, midi, Chudi, etc. New type of fabrics also introduced in market as like starchy silks, daubed silks. The innovative thinking change the face of Puthiamputhur and fancy items created dramatic changes and carried to next level the garments industry in Puthiamputhur.

27 garments were at Puthiamputhur in the year of 1984. They purchased their raw material mainly from Surat, Kolkata. They sell their goods all over Tamil Nadu. Puthiyamputhur readymade became famous due to its quality and cheap price. After days jawli stores and all manufacturing products also made in Puthiamputhur. This readymade business take the village to next level of its era..

200 small scale industries (SSI) were in the period of 2000 to 2004 Puthiamputhur. These 200 SSI sell their readymades throughout Tamil Nadu. It made an unexpected growth of garments industry in Puthiamputhur. This peak growth attract more people to readymade business in Puthiyamputhur. These Entrepreneurs became major supplier of readymade dresses in Tamil Nadu.

It was the restriction time of Puthiamputhur in the industry. 60 companies were consolidated their business. Remaining 140 companies involved problems. Then little better improvement but not a good improvement.

The restriction's major problem was trader's joules. Many companies were compotator to same customers. So every trader was making a price difference between them, because to occupied their customer. For example, A trader gives a dress at the price of Rs.220. But B trader is agreeing to give the same product at rs.200. The product manufacturing cost may be rs.200. B trader cannot take profit by the trade. The situation is making a decision for a trader try to make minimum cost production by poor fabrics, lowest price materials, poor stitching and avoiding product improvement activities and finally a trader is giving to agree the dress at the price of rs.180. Now A's manufacturing cast may be rs.160. The B trader could not accept to give the price at rs.180. If he will accept the order, he can't get profit and he may loss rs.20. So B also involves making in lowest price of the same product and he will accept at the price rs.180 with profit. Even though the B trader is again competitive and reduced the price against a trader. Finally the both traders could not take sufficient profit. They are also lost his quality and goodwill, by which their product cannot sale in market that the reason is worst quality. Nobody don't do trade with them. So either or both traders’ felt-up and moves from their business. Above the example is indicates spoil-out of the garments industry. It may be like a joke. But it is real. It happened and is happening.

Restriction was found out by associations and sufficient activities were taken among the company owners. Then they understood themselves. They were adopted into new way to trading without joules. It was possible by over all cost methods. Bulk purchases of fabrics creates lowest price of goods. It was another milestone of the industry. Some numbers of company owners were purchased fabrics and shared it themselves as joined hand. So the fabrics price reduced and cold get lowest price of goods. Followed them many owners joined and purchased from Surat, Kolkata, Mumbai, Delhi, Belwar, Chennai, etc.

They have succeeded with their life journey. Around 10000 people are living by the Puthiamputhur garments industry. The employees are everyone may earn rs.6000 to rs.16000/month. Puthiamputhur is contributing 40% (approximately) of readymade dresses in Tamil Nadu. Above 250 companies are running now. In which produced dresses are going to sell including Tamil Nadu, Pondicherry, Kerala, Andrapradesh etc. ... Puthiamputhur is having goodwill in the garments industry.

• Surat (all kind of fabrics)
• Kolkata ( tools & fabrics)
• Mumbai ( all kind of fabrics)
• Belwar ( gents related fabrics)
• Chennai (all kind of items)
• Delhi ( machineries & tools)
• Erode ( silk & cotton related items)
• Salem (silk related items)
• Madurai (second quality fabrics)
• Tirupur (machineries)