Rachel Levin (influencer)

Rachel Claire Levin (alias RCLBeauty101; born February 24, 1995) is an American YouTuber and beauty guru, known for her YouTube channel RCLBeauty101.

For the Pennsylvania Secretary of Health, see Rachel Levine.
Rachel Levin
Personal information
BornRachel Claire Levin
(1995-02-24) February 24, 1995
Philadelphia, Pennsylvania, U.S.
NationalityAmerican
OccupationYouTuber
Websitewww.rclbeauty101.com
YouTube information
Also known asRCLBeauty101
Channel
Years active2010–present
Genre
  • Beauty
  • fashion
  • lifestyle
  • DIY
  • comedy
Subscribers14.6 million
Total views3.69 billion
Catchphrase(s)"What a Life"
100,000 subscribers 2013
1,000,000 subscribers 2014
10,000,000 subscribers 2016
Updated: August 26, 2020

A native of Philadelphia, Pennsylvania,[1] Levin was noted as the number one social media influencer under 21 in the world on Zefr's.[2] At times, RCLBeauty101 has been the fastest growing YouTube channel in the world.[3] Levin has been featured on the front cover of magazines such as Adweek. Fans of her channel are referred to as Levinators.[4]

As a result of her large fan base, she has become a household name amongst the teenage demographic, according to The Philadelphia Inquirer.[4]

Career

Levin started uploading videos of makeup routines onto her YouTube channel, as a hobby, when she was 15 years old.[4] Levin's first video, called "How to Conceal Under Eye Dark Circles", was first published on December 15, 2010. She began vlogging in December 2010. At age 16, she was quoted in The Wall Street Journal[5] in an article "Mixing Makeup for the Webcam" regarding her cosmetics DIYs. She has been featured in a Forbes Magazine article, titled "Rachel Levin: A YouTuber With A Positive Message". She was featured in an episode of Steve Harvey. She also has 3.3 million followers on Instagram.[6]

Levin launched her own makeup brand RCLÓ Cosmetics in 2020. Celebrity makeup artists rave about the products.

Levin launched her music career in 2020 when she debuted her first single, "Myself", under Sun & Sky Records.[7]

Personal life

Levin's father is a doctor in Pennsylvania and her mother is a lawyer.[8][4] Levin is a graduate of Lower Merion High School. She attended Penn State Brandywine for college, but dropped out after a year. In August 2015, RCLBeauty101 became the fastest growing YouTube channel in the world.[3]

Awards and nominations
Year Award Category Result
2015 Teen Choice Awards Choice Web Star: Fashion/Beauty Nominated[9]
Streamy Awards Breakout Creator Nominated
Lifestyle Nominated[10]
2016 YouTube Beauty Guru Nominated[11]

References
  1. Graham, Jenny (July 2014). "Teen Queen". Philadelphia Life Magazine.
  2. Rody-Mantha, Bree (December 9, 2015). Rachel Levin tops Zefr list of influencers under 21. StreamDaily.
  3. Cohen, Joshua (September 28, 2015). Top 100 Most Subscribed YouTube Channels Worldwide. Tubefilter.
  4. Wellington, Elizabeth (June 23, 2016). "At 21, Main Line YouTube star Rachel Levin can move a product, pack a mall". The Philadelphia Inquirer.
  5. Dizik, Alina (September 21, 2011). "Mixing Makeup For The Webcam". Wall Street Journal.
  6. "Tips on How to Become a Social Media Star!". IMDb. 6 April 2016.
  7. "Sun and Sky Entertainment - Rachel Levin". sunandskyentertainment.com. Retrieved 2020-02-20.
  8. https://www.facebook.com/events/chabad-of-the-main-line/shabbat-100-feat-youtuber-rachel-levin/472664676408190/
  9. Heller, Corinne (August 16, 2015). "Teen Choice Awards 2015 Nominations: Wave 3 Nominees Include Caitlyn Jenner, Taylor Swift and More!". E! Online. Retrieved 18 August 2015.
  10. Hamedy, Saba (August 12, 2015). "Streamy Awards announce nominations for fifth annual show". Los Angeles Times. Retrieved 18 August 2015.
  11. Lee, Ashley (March 1, 2016). The Complete Nominations List. Hollywood Reporter.
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