Rajathandhiram

Rajathandhiram's team began its promotion in December 2014. In a unique manner, the posters and teasers, each of them introducing a character from the film, were launched by several celebrities via their own Twitter handles. While Samantha Ruth Prabhu and Silambarasan introduced the lead characters, Venkat Prabhu, Premgi Amaren, Kreshna and Kushboo launched teasers featuring the supporting characters.[7]

Bharadwaj Rangan of The Hindu wrote, "this is a film that assumes that there is an audience out there for smartly packaged entertainment. It is a film made for the love of cinema and not from fear of the box office. It’s evocatively shot, has a super-stylish background score and the writing is unafraid to take its time...This sort of filmmaking is its own kind of heist, tunneling into the bowels of Kollywood, to the vault that houses all the cherished staples, and escaping with your dignity intact".[8] The Times of India gave the film 3.5 stars out of 5 and wrote, "Making a heist film is as tricky as pulling a heist for everything depends on timing. With Rajathandhiram, AG Amid has managed to perform the trick very convincingly — the filmmaking is quite nimble and confident that it is hard to believe that this is the work of a debutant director...Rajathandhiram will certainly find a place among the best films of the year".one of the best of its kind. Movies of this kind should be appreciated and welcomed in Tamil cinema. [9] Sify wrote, "Rajathandhiram is a con-caper laced with revenge, wit, humour & romance. What works here is director Amid's smart writing and brilliant screenplay sans all the normal cliches seen in such genre...it's a perfectly satisfying watch".[10] Indiaglitz rated the film 3.5 out of 5 and wrote, "the treatment of Rajathandhiram is a big plus. The performance of the lead roles and the way the protagonist is clashing with the villain is definitely a new chapter in the book of the screenplay".[11] Behindwoods.com rated it 2.75 out of 5 and called it "A smart con movie which entertains".[12]