Rational Animal (organization)
Rational Animal is a 501(c)(3) non-profit organization that produces media and organizes events to advocate for at-risk animals, primarily in the New York City area. It was founded in 2002 by Susan Brandt.
| Established | 2002 |
|---|---|
| Founder | Susan Brandt |
| Type | 501(c)(3) non-profit |
| Focus | Animal welfare |
| Location |
|
Volunteers | 60 |
| Website | rational-animal |
Projects
- The orange Animal Guardian Ribbon was registered with the U.S. Patent and Trademark Office in 2003 and represents support for vulnerable animals nationwide. This was achieved in coordination with the Mayor's Alliance for New York City's Animals.
- Gingerbread Homes for Animals, first held in 2004, is a yearly education and fundraising event aimed at increasing awareness of at-risk animals through daily workshops and activities, many geared toward children.[1]
- Gimme Shelter: Rock & Rescue NYC is an annual fundraising concert that began in 2006 and benefits animal rescue and no-kill shelters.[2][3]
- "Trails to Tails" is a map of New York City highlighting various animal-friendly locations such as adoption shelters and dog parks. The project began in 2004 and was released to the public in 2010, with funding from the ASPCA, the Pedigree Foundation, and New York Tails Magazine.[4][5]
References
- "LOVE OF ANIMALS MEETS LOVE OF SWEETS AT DANA DISCOVERY CENTER, CENTRAL PARK". The Daily Plant (Volume XIX, Number 4246). NYC Parks. Dec 6, 2004.
- Carlson, Jen. "Susan Brandt, Rational Animal". Gothamist. New York Public Radio.
- "The Beastie Boys to play animal welfare benefit". NME.
- Sacks, Amy. "'Trails to Tails' map by Rational Animal offers guide to New York's animal shelters, dog parks". Daily News.
- "New York City's Animal Shelter Map, Trails to Tails, Unveiled at City Hall Friday March 5th, 10am".
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