ReachLocal

ReachLocal was founded in 2003 by Zorik Gordon, Nathan Hanks, Michael Kline, Robert Wright, and Robert "Rick" Spitz,[4] with headquarters in Woodland Hills, California and operations in four global regions.

ReachLocal has over 1,300 employees across 68 offices[5] located in the United States, Australia, Brazil, Canada, Mexico, Germany, the Netherlands, New Zealand, Singapore, Austria, India, Belgium, and Japan.[6] As of February 2016, the company has more than 17,000 active clients.[7] ReachLocal operated in the United Kingdom until December 2015 when they entered Administration. Fat Media purchased the UK assets, customer contracts and goodwill from ReachLocal UK Ltd.[8]

ReachLocal's first product was a search engine advertising service[9] called ReachSearch. This technology places businesses’ advertisements on multiple search engines, including Google, Yahoo! and Bing.[10] ReachLocal has since introduced a range of digital marketing products, including ReachEdge, its award-winning lead conversion software.[11]

In 2010, ReachLocal launched its initial public offering (IPO).[12] Before the company's IPO, ReachLocal was venture-backed by VantagePoint Venture Partners, Rho Ventures and Galleon Special Opportunities Partners Fund LP.[13]

In April 2014, ReachLocal appointed B2B and information services veteran leader Sharon Rowlands as Chief Executive Officer and member of its board of directors, replacing interim CEO David Carlick.[14]

In June 2016, the company was acquired by Gannett Co. for about $156 million.[15]

In January 2019, Gannett named Kevin Gentzel, who became the media company's first chief revenue officer in 2015, as president of USA TODAY Network Marketing Solutions[16] when Sharon Rowlands was appointed the CEO of Web.com.[17]

In addition to search engine marketing, ReachLocal provides other online marketing for their clients. In 2005, the company launched ReachSearch, a search engine advertising product designed to attract more leads from consumers. The product achieves this by placing text advertisements on leading search engines and directories.[18]

In 2009, ReachLocal introduced ReachDisplay, an online display advertising service that places banner advertisements on premium websites. The following year, the company built ReachCast, a web marketing service, and launched a site retargeting product called ReachRemarketing in 2011.[19]

ReachRetargeting was launched in 2012 and combined the site retargeting technology of ReachRemarketing with a new feature set that also included search retargeting. This was followed by the launch of award-winning website and lead management system ReachEdge in 2013. Within six months, ReachEdge had launched over 1000 client websites.[20] In 2014, ReachLocal introduced a search engine optimization service, ReachSEO.[9] In 2015, ReachLocal launched ReachListings, for local listings management.[21] In 2016, ReachLocal launched ReachSocial Ads,[22] a Facebook advertising solution, and enhanced their SEO solution, ReachSEO.[23]

ReachLocal has developed a proprietary technology platform to serve their customers.[4][24] The company has also developed various technologies to assist their clients in publishing their campaigns and tracking, optimizing and reporting results for a variety of their services.[25] In September 2012, the company released the first ReachLocal mobile application, which provides real-time lead notifications and reports to their clients,[26] followed by the ReachEdge app in 2013. Both applications are available for Apple iOS and Android.[27][28]

ReachEdge, the company's marketing automation platform released in 2013, provides clients with a list of leads, sources, actions needed, performance and reports. The platform consists of a website, lead management software and the aforementioned mobile application.[28]

In February 2014, ReachLocal released LigerMobile, an open source framework that assists in the development of hybrid apps.[28][29]