Reflektion

Reflektion is a software company founded by former Google engineer Amar Chokhawala in 2012. Employing machine learning, the company has developed a next-generation personalization platform that raises conversion and revenue for leading digital retailers.[1] The solution, referred to as Individualized Commerce, captures shopper preferences and behavior, and quickly responds to site visitors with the most individually relevant merchandise and site-search results. Chokhawala founded the company after an 11-year stint at Google,[2] where he developed similar user modeling and semantic learning techniques for the AdSense, Gmail and Google Books platforms.

Reflektion
Founded2012
HeadquartersSan Mateo, California
Founder(s)Amar Chokhawala
IndustryE-Commerce, Predictive Analytics
URLreflektion.com

Notable clients using the Reflektion platform include The Walt Disney Company, Uniqlo, Gander Mountain, Godiva, and The Green Bay Packers.[3] Published client results include Surfboard retailer O’Neill,[4] which reported a 26% increase in conversion rate, 85% increase in user engagement, and 17% increase in average order size.

Based in San Mateo, California, Reflektion has gone through two major rounds of venture capital fundraising. The company has raised $29.3 million since 2012, with $18 Million in Series B Funding Led by Battery Ventures[5] in February 2016 and $8 million[6] of that coming in as Series A funding through Intel Capital and Nike[7] in March, 2014. Reflektion was named one of the "Top 100 Most Promising Big Data Companies"[8] by industry magazine CIO Review in 2014. Reflektion was selected by a board of National Retail Federation judges as the final winner of the 2015 Shop.org Digital Startup of The Year award.[9]

References
  1. elenstarj@nrf.com. "Startup of the Year delivers on the promise of personalization". National Retail Federation. Retrieved 2016-02-23.
  2. "About Reflektion".
  3. "Reflektion Closes $18 Million in Series B Funding Led by Battery Ventures". Marketwire. Retrieved 2016-02-23.
  4. Fiorletta, Alicia (March 19, 2014). "O'Neill Amplifies Site Engagement By 85% With Site Personalization". Retail Touch Points.
  5. "A Personal Shopper at Your Fingertips: How Reflektion is Tapping Artificial Intelligence to Revolutionize E-Commerce - Powered by Battery". Powered by Battery. Retrieved 2016-02-23.
  6. Mishra, Pankaj (March 4, 2014). "Reflektion Raises $8M From Intel, Nike To Help Retailers Predict What Shoppers Will Buy Next". TechCrunch.
  7. Novet, Jordan (March 4, 2014). "Reflektion raises $8M to hypothesize about what you want to buy". VentureBeat.
  8. "Reflektion: Predictive Analytics to Power Brand Managing and Marketing". CIO Review.
  9. reynoldst@nrf.com. "Reflektion Named Winner of Shop.org Startup of the Year Competition". National Retail Federation. Retrieved 2016-02-23.
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