Research & Branding Group

Research & Branding Group (Ukrainian: Дослідницька та бренд-консалтингова компанія) is a Ukrainian non-governmental marketing and sociological research company.[1]

Research & Branding Group
Formation2005
TypeAn independent research and brand-consulting company specializing in all types of marketing and sociological researches.
HeadquartersKyiv, Ukraine
Websiterb.com.ua/eng/


Research and Branding undertake a number of significant sociological public opinion polls on public policy, public opinion and politics in Ukraine. Its reports are widely published within and outside of Ukraine and form the basis of development of political strategy and public policy.[2][3]

The Research & Branding Group has three main areas of focus

  • R&B RESEARCH – organizing and conducting marketing and sociological researches
  • R&B BRANDING – creation of brands, brand elements, positioning and promotion strategy
  • R&B ELECTION – diagnostics of socio-political situation in regions, developments of election campaign strategies, analysis of risks of political investments

Professional Associations

Research & Branding Group is member of Ukrainian Marketing Association (UMA) and also a member of the European society of public opinion researchers and marketing (ESOMAR)

Whilst conducting researches they adhere to quality standards of marketing researches of UMA and the ESOMAR Codex, that guarantee the accordance of their work with national and international standards.

References
  1. (in English)Company Profile, R&B
  2. (in English)Poll: 26% Of Ukrainians Prepared To Support Yanukovych For President, finchannel (August 19, 2009)
  3. (in English)Can anyone stop Yanukovych from being elected the next president of Ukraine?, Kyiv Post (August 27, 2009)
  • "Main". Research & Branding Group. Retrieved 2009-09-03.
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