Rhinegeist

Rhinegeist Brewery (German:"Ghost of the Rhine"[1]) is a craft brewery and craft cidery based in Cincinnati, Ohio.[2] The company also sells their ciders under the name Cidergeist, using an alternative apple-shaped skull logo.[3] The brewery's 25,000 square feet (2,300 m2) taproom and production facility is located in Cincinnati's Over-the-Rhine neighborhood, and occupies the former, pre-Prohibition bottling plant of Christian Moerlein Brewing Co.[1] Rhinegeist operates an additional shipping, storage and innovation brewing facility in Cincinnati's Camp Washington neighborhood.[1]

Rhinegeist Brewery
LocationCincinnati, Ohio, U.S.
Coordinates39.1173°N 84.5201°W / 39.1173; -84.5201
OpenedJune 29, 2013 (2013-06-29)
Key people
  • Bob Bonder, president & co-founder
  • Bryant Goulding, vice president & co-founder
Annual production volume100,302 US beer barrels (117,702 hL) (2018)
Websiterhinegeist.com

As of 2018, Rhinegeist was the 28th largest independent craft brewery in the United States and the 2nd largest in Ohio by sales volume.[4] Rhinegeist currently distributes its products in Ohio, Kentucky, Massachusetts, Indiana, Pennsylvania, Tennessee, and Wisconsin.[5][6][7] The brewery self-distributes in Cincinnati and Columbus, Ohio.[8] Rhinegeist's annual beer production was 100,302 US beer barrels (117,702 hL) in 2018.[9]

Rhinegeist's brew hall in 2014

History

Origins

Rhinegeist was founded by Bob Bonder and Bryant Goulding, who first met in 2005 when working together as business consultants in San Francisco. After Bob moved to Cincinnati in 2007, he called Bryant in August 2011 with an idea for a brewery in the city, which he thought was "a vacuum for locally brewed craft beer." After planning for several months, Bryant moved to Cincinnati in July 2012. Searching for a brewer, the duo found Jim Matt, a pharmaceutical chemist and homebrewing hobbyist. They tasted some of his homebrews, including two that would later evolve into Rhinegeist's Uncle and Truth beers, and decided to bring him on board. After securing funding from local investors, they leased a 25,000-square-foot (2,300 m2) building in Over-the-Rhine that had formerly served as Christian Moerlein Brewing's packaging hall. Construction work began in January 2013 and lasted until mid-2013.[10]

Opening and early local success

Rhinegeist officially opened its doors to the public on June 29, 2013. Their lineup on opening day consisted of Uncle, Spikelet, Cougar, and Truth, which are a British mild ale, a hoppy wheat beer, a blonde ale, and an IPA respectively.[10] They served around 2,500 customers on that day. They began opening their brewery taproom every Thursday through Sunday and distributing to local bars. By mid-July, they were distributing to about eight bars and were near the upper limit of their production capacity.[11]

Rhinegeist began selling its beer in cans in February 2014, starting with Cougar and Truth. They added a third beer, a session pale ale called Zen, to their can lineup in May.[12] The cans were available in five Kroger supermarkets by July, and in 65 by September. In December, they announced plans to expand to Kentucky with a new distribution facility in Erlanger.[13] Market research firm IRI reported that Rhinegeist was the top new craft beer vendor of 2014 in U.S. supermarkets, based on $782,539 in supermarket sales. The brewery sold nearly 11,000 barrels of beer in 2014.[14]

By late 2014, the brewery and its founders started receiving national attention. In September 2014, Bryant Goulding was credited by GQ as a craft beer expert.[15] In November 2014, Rhinegeist's Truth IPA was named to a list of the 100 best beers in the world by Men's Journal.[16]

Regional expansion

In March 2015, the brewery announced plans to install a new brewing system that would enable them to triple their production rate and expand into the Columbus market.[14] In May 2015, they announced plans to open a 17,000-square-foot (1,600 m2) small-scale brewing facility in Columbus.[19] They also expanded into hard ciders with the introduction of their new Cidergeist product line. They launched their first two ciders in their taproom in July before distributing them broadly to markets and restaurants in October.[20][21] By the end of 2015, they were selling beer and cider in Cincinnati, Dayton, Columbus, and parts of Kentucky, and IRI reported they had sold 31,470 barrels that year.[22]

Rhinegeist continued to expand its market reach over the years that followed. Rhinegeist arrived in Cleveland and Boston in fall of 2016.[23][24] This was followed by Pittsburgh in March 2017, Indiana in July 2017, and Nashville in February 2019.[25][26][27] In 2020 Rhinegeist expanded to East Tennessee and Wisconsin.[28] According to founder Bryant Goulding, the company focuses its expansion on individual cities that are close to their existing markets, as a majority of their beer is self-distributed and must be delivered from their fleet of vans for freshness.[29]

The brewery's production and sales volume increased with the market growth. Their annual production increased to 56,500 barrels in 2016, 86,242 barrels in 2017, and 100,302 barrels in 2018.[17][18][9] In 2017, Rhinegeist was 33rd in 2017 on the Brewers Association's list of the largest craft brewing companies by sales volume, and in 2018, they moved up to 28th on the list.[30][4]

As Rhinegeist's availability was growing on a national level, so too was its popularity. In February 2016, Rhinegeist earned second place in a USA Today Readers' Choice New Breweries poll.[31] In March 2017, Forbes called Rhinegeist "arguably one of the hippest beer brands in the country."[29] In April 2019, they were included on Thrillist's "32 Hottest Breweries in America Right Now."[9] In November 2019, they were included in Paste's "50 Best American Breweries of the 2010s."[32]

Products
Rhinegeist Crash, with default logo

Rhinegeist offers four beers, two fruited ales and two ciders in cans year-round.[33] Additionally, each year the brewery releases dozens of seasonal and limited canned, bottled and draft-only products.[17] To date, it has released over 200 different beers and ciders.[5]

Year-round products
  • Truth (IPA) — recognized as one 100 best beers in the world by Men's Journal.[34]
  • Knowledge (Imperial IPA)
  • Cheetah (Lager)
  • Whiffle (Witbier)
  • Bubbles (Rosé Ale)
  • Little Bubs (Session Rosé Ale)
  • Semi Dry (Cider)
  • Swizzle (Cider)[35]

Location
Rhinegeist's brew hall hosted the announcement party for FC Cincinnati being awarded a Major League Soccer franchise.

Rhinegeist's main brew hall and taproom are located in a 25,000 square feet (2,300 m2) facility in the Over-the-Rhine neighborhood of Cincinnati. The taproom is open seven days a week and is open to all ages, offering games such as corn hole.[36] In late 2015, Rhinegeist opened a rooftop bar at the facility which is restricted to patrons 21 or older.[37] Rhinegeist's brew hall can also be rented out for private events; in the brewery's first five years, it hosted more than 250 weddings and more than 750 events.[5]

In May 2018, Cincinnati Museum Center opened an exhibit of a Galeamopus dinosaur skeleton in Rhinegeist's brew hall.[38] On May 29, 2018, Rhinegeist hosted the announcement event for a FC Cincinnati's expansion franchise in Major League Soccer.[39]

Rare Beer Fest

Rhinegeist hosts an annual, invitational beer festival called Rare Beer Fest.[40] Participating breweries are asked to bring their rarest products, which are sampled by ticket holders over the course of two sessions.[41] Past participating breweries include 21st Amendment Brewery, Allagash Brewing Company, Bell's Brewery, Brooklyn Brewery and Mikkeller.[42]

References
  1. Hussein, Deqah (2016). Reappropriating the Rundbogenstil: Supporting Community Revitalization through the Adaptive Reuse of a Historic German Brewery in Cincinnati, Ohio. Ann Arbor: University of Cincinnati. pp. 62–75.
  2. Fitzgerald, Patrick (Spring 2016). "Understanding the Emerging Trend in the Craft Beverage Market". OhioLINK Electronic Theses and Dissertations Center.
  3. "Cider". Rhinegeist Brewery. Retrieved October 16, 2019.
  4. "Brewers Association Releases 2018 Top 50 Brewing Companies by Sales Volume". Brewers Association. March 12, 2019. Retrieved April 23, 2019.
  5. "Rhinegeist to celebrate fifth anniversary". Akron Beacon Journal. June 14, 2018. Retrieved November 20, 2018.
  6. "Cincinnati-based Rhinegeist Brewery Plans Big Week of Launch Events". Nashville Scene. March 4, 2019. Retrieved March 5, 2019.
  7. "Beer". Rhinegeist Brewery. Retrieved July 31, 2020.
  8. "Rhinegeist Brewery Triples Production in 2015". Brewbound. Retrieved November 20, 2018.
  9. Cieslewicz, Bill (April 3, 2019). "Raise a toast – Cincinnati brewery ranks among hottest in U.S." Cincinnati Business Courier. American City Business Journals. Retrieved August 17, 2019.
  10. "Our Story". Rhinegeist Brewery. Retrieved August 17, 2019.
  11. Brownfield, Andy (July 15, 2013). "New OTR brewery opens to thousands, loses a few pints". Cincinnati Business Courier. American City Business Journals. Retrieved August 17, 2019.
  12. Kern, Jac (May 29, 2014). "Rhinegeist Zen Now Available in Cans". CityBeat Cincinnati. Retrieved August 17, 2019.
  13. Pichler, Josh (December 6, 2014). "Rhinegeist expanding into Kentucky". Cincinnati Enquirer. Gannett Company. Retrieved August 17, 2019.
  14. Steigerwald, Shauna (March 13, 2015). "Drink up: Rhinegeist tripling production". Cincinnati Enquirer. Gannett Company. Retrieved August 17, 2019.
  15. Steigerwald, Shauna (September 22, 2014). "Rhinegeist co-owner Bryant Goulding in GQ". Cincinnati Enquirer. Gannett Company. Retrieved August 17, 2019.
  16. Brownfield, Andy (November 12, 2014). "Cincinnati beer named one of 100 best on the planet". Cincinnati Business Courier. American City Business Journals. Retrieved August 17, 2019.
  17. Brownfield, Andy (February 27, 2017). "Rhinegeist's big third year by the numbers". Cincinnati Business Courier. American City Business Journals. Retrieved August 17, 2019.
  18. Furnari, Chris (May 25, 2018). "Brewers Association Publishes 2017 Brewery Production Figures". Brewbound. Retrieved August 17, 2019.
  19. Eaton, Dan (May 26, 2015). "Fast-growing beer maker taps Columbus for small-scale brewery". Columbus Business First. American City Business Journals. Retrieved August 17, 2019.
  20. Steigerwald, Shauna (July 24, 2015). "Tapping now: Hard cider from Rhinegeist". Cincinnati Enquirer. Gannett Company. Retrieved August 17, 2019.
  21. Steigerwald, Shauna (October 5, 2015). "Rhinegeist's ciders hitting wider market". Cincinnati Enquirer. Gannett Company. Retrieved August 17, 2019.
  22. Furnari, Chris (February 8, 2016). "Rhinegeist Brewery Triples Production in 2015". Brewbound. Retrieved August 17, 2019.
  23. Bona, Marc (August 5, 2016). "Rhinegeist Brewery of Cincinnati to enter Cleveland market". Cleveland.com. Retrieved August 17, 2019.
  24. Dzen, Gary (September 22, 2016). "Things aren't looking cloudy for Rhinegeist Brewery". The Boston Globe. Retrieved August 17, 2019.
  25. "Rhinegeist Brewery Expands Distribution to Pittsburgh". Brewbound (Press release). March 3, 2017. Retrieved August 17, 2019.
  26. Haneline, Amy (July 5, 2017). "Cincy's Rhinegeist beer makes its way to Indy". Indianapolis Star. Gannett Company. Retrieved August 17, 2019.
  27. "Rhinegeist Brewery Expands Distribution to Nashville". Brewbound (Press release). February 20, 2019. Retrieved August 17, 2019.
  28. "Rhinegeist to Launch Hazy IPA and New Fruited Ale, Expand into Southern Wisconsin and Implement ESOP in 2020". Brewbound. January 29, 2020. Retrieved July 31, 2020.
  29. Faw, Larissa (March 13, 2017). "Meet The Millennial Who Used An Algorithm To Find His Dream Job". Forbes. Retrieved August 17, 2019.
  30. Smith, Carrie Blackmore (March 14, 2018). "It's official: Rhinegeist is one of America's largest producers of craft beer". Cincinnati Enquirer. Gannett Company. Retrieved August 17, 2019.
  31. Sullivan, Mallorie (February 17, 2016). "Rhinegeist tops USA TODAY poll of best new breweries". Cincinnati Enquirer. Gannett Company. Retrieved August 17, 2019.
  32. Vorel, Jim (November 12, 2019). "The 50 Best American Breweries of the 2010s". Paste. Retrieved November 13, 2019.
  33. "Explore". Rhinegeist Brewery. Retrieved July 31, 2020.
  34. "The 100 Best Beers in the World, 2016". Men's Journal. November 7, 2016. Retrieved November 9, 2018.
  35. "Rhinegeist Brewery Expands Distribution to Nashville". Brewbound. February 20, 2019. Retrieved March 5, 2019.
  36. "Visit Us". Rhinegeist Brewery. Retrieved August 17, 2019.
  37. Steigerwald, Shauna (October 29, 2015). "Sneak peek: Rhinegeist's new rooftop deck". Cincinnati Enquirer. Gannett Company. Retrieved August 17, 2019.
  38. Motsinger, Carol (May 15, 2018). "There are now dinosaur bones at Rhinegeist Brewery in Cincinnati". Cincinnati Enquirer. Gannett Company. Retrieved August 17, 2019.
  39. Brennan, Pat (May 29, 2018). "FC Cincinnati will play its inaugural MLS season in 2019". Cincinnati Enquirer. Gannett Company. Retrieved August 17, 2019.
  40. "Second Annual Rare Beer Fest Will Prove Sequels Can Rival The Original". Brew Studs. August 29, 2018. Retrieved December 26, 2018.
  41. "Rhinegeist's Rare Beer Fest Returns For Year Two". The Gnarly Gnome. August 30, 2018. Retrieved December 26, 2018.
  42. "Rhinegeist Announces Return of Rare Beer Festival, with Some Additions". CityBeat Cincinnati. Retrieved November 9, 2018.
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