Rick Péwé

Rick Péwé (born Richard Hill Péwé; July 22, 1956, Fairbanks, Alaska) is an American writer, editor, photographer, and broadcast host.[1] He was inducted into the Off-road Motorsports Hall of Fame (ORMHOF) in 2010.[2] Other notable ORMHOF inductees include Steve McQueen, James Garner, Parnelli Jones, Mickey Thompson, Rod Hall, Ivan Stewart, Bob "Bigfoot" Chandler, Malcolm Smith and Walker Evans.

Rick Péwé, California desert, 1999.

In 1971, Péwé purchased his first Jeep, a 1945 Ford GPW at age 15. Péwé eventually re-powered this military Jeep with a 455 cubic-inch Buick V-8 engine.[3] In 1984, he acquired Tempe, Arizona-based Republic Off-Road[4] after completing his B.S. in Geography from Arizona State University.

Republic Off-Road employees and associates—most notably Shanon Campbell[5]—became top competitors at early rock-crawling/tough-truck challenges.[6][7] Péwé finished second in his first competition, the 1993 Four Wheeler Top Truck Challenge.[8] Péwé also served as a technical consultant for Four Wheeler and other off-road enthusiast magazines.

As a driver/navigator, Péwé competed in SCORE desert races in the 1980s in the Flamingo Racing CJ-7.[9] He was also on Rod Hall's Hummer team for the Baja 1000 from 2006-2008.[10]

In 1995, Péwé accepted a position as Technical Editor of Petersen's 4-Wheel & Off-Road Magazine, where he later served as Editor-In-Chief.[11] He became Editor of the all-Jeep magazine Jp in 1998.[12]

There, he launched an annual “Dirt Every Day”[13] trip where he and magazine editor David Freiburger located an abandoned Jeep somewhere in the country and attempted to drive it back to California on as many unpaved roads as possible. This series spawned the popular Motor Trend Channel[14] shows “Roadkill”[15] and “Dirt Every Day.”[16] Rick Péwé makes occasional guest appearances on both of these shows. He is also known to drive his own Jeeps across North America.[17]

Péwé served as Editor-in-Chief of Petersen's 4-Wheel & Off-Road from 2000-2014 and Editorial Director of The Enthusiast Network's (née Petersen Publishing Company's) Four Wheeler Network before returning to his former position at Jp.

The Jeep Wrangler JL features a flip-flop "Easter egg" on the windshield cowling in honor of Rick's penchant for wearing that type of footwear.