Rohan Oza

Rohan Oza is an American businessman, investor, and marketing expert behind several large brands.

Rohan Oza
Born (1971-10-02) October 2, 1971
Alma materUniversity of Nottingham
University of Michigan
OccupationChief Marketing Officer at The Coca-Cola Company
Founder at Idea Merchants Capital
Investor

Early life

Oza was born in Zambia.[1] He was an NRI and studied at Harrow School.[2]

Oza went on to study manufacturing and industrial engineering at Nottingham University.[1] He pivoted to marketing and corporate strategy while at the University of Michigan, where he received his MBA.[1]

Career

Oza began his career at age 20 as the manufacturing manager behind Mars' M&M's.

Oza got his start in marketing by advertising Snickers for Mars, Incorporated in Europe. He later was hired as a marketing manager for The Coca-Cola Company.[1]

He has been credited for revitalizing the Sprite brand by signing Kobe Bryant as a spokesperson.[1] Oza redesigned the Powerade packaging and later used Andy Roddick, Michael Vick, and LeBron James as celebrity endorsements.[1]

He left Coca-Cola in 2002 to join Glacéau.[1] In 2007, Coca-Cola purchased Glacéau in an acquisition for $4.2 billion, expanding the company's non-carbonated portfolio.[3] Rohan was appointed Chief Marketing Officer of Coke's still brands, where he stayed until 2009.[1]

Oza has also been a recurring “shark” for ABC’s Shark Tank since the ninth season. He serves as an advisor to Impact Network, a non-profit organization bringing quality education to rural Zambians.[4]

References

  1. White, Ronald D. (2015-09-13). "How I Made It: Entrepreneur Rohan Oza focuses on 'better for you' products". Los Angeles Times. Retrieved 2020-08-18.
  2. Brinded, Lianna (November 6, 2015). "Meet the millionaire 'brand messiah' who went from working in a factory to having 50 Cent and Rihanna on speed dial". Business Insider. Retrieved 2017-12-30.
  3. Sorkin, Andrew Ross; Martin, Andrew (2007-05-26). "Coca-Cola Agrees to Buy Vitaminwater". The New York Times. ISSN 0362-4331. Retrieved 2017-12-30.
  4. "Rohan Oza Joins Impact Network as Special Advisor".
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