Rohit Iyengar

Rohit Iyengar (born August 31, 1995) is a Dubai-based Indian artist most notable for his video "Malls of Dubai" and the Auto-Tune Remix of Indian politician Rahul Gandhi.[1] “Malls of Dubai” has so far received over 200,000 hits on YouTube [2] and has been covered by several UAE newspapers [3][4] Rohit Iyengar has so far posted over 100 videos[5][6] on YouTube with a total of over a million video views.[6]

Rohit Iyengar
Rohit Iyengar at the 2016 NALIP Media Summit in Los Angeles
Background information
Birth nameRohit Iyengar
Born (1995-08-31) August 31, 1995
Al Khobar, K.S.A.
GenresPop rock, pop, instrumental, Korean pop, Bollywood
Occupation(s)Singer-songwriter, musician, filmmaker
InstrumentsVocals, guitar, piano, drums
Years active2009–present
Websiteyoutube.com/SPRProductionsYT Graduated from Raffles International School

Malls of Dubai

The song was uploaded on August 28, 2011 on the YouTube channel SPRProductionsYT and currently has over 200,000 hits. It features Rohit rapping about the Malls of Dubai and their unique aspects. "I'm in Dubai. I'm going to the mall. There's so many to choose from, I don't know where to go. You got big ones, small ones and all of them are awesome. There's so many to choose from, I don't know where to go."[4] are the chorus lyrics. The video shows him rapping inside the malls themselves or using computer effects (Chroma Key) to make the malls appear behind him[4][7]

Composition

The song is recorded at a constant tempo of 75 beats per minute in the key of A minor and follows the structure: Intro, Chorus, Verse 1, Chorus, Verse 2, Chorus, End. The description on YouTube states "The music itself is inspired by ET (Katy Perry), We Will Rock You (Queen), Fight to Win (Your Favorite Martian) and the lyrical magic of DeStorm!" [8][9]

Response

The song gained widespread notoriety for its casual racism and use of the voice effect Auto-Tune, and many have compared Rohit to Rebecca Black [3][4] On September 22, 2011 the song was featured on Yahoo! Maktoob, which is Yahoo!'s official arm in the MENA region.[10] As of now the video has over 772 likes and over 500 dislikes.[8]

Rahul Gandhi Auto-Tune Remix

The two-minute clip, which was released in January 2014 before the Indian General Election, 2014, shows Rahul Gandhi singing "Congress party ko desh se nikalo (Drive the Congress party out of the country)." The video was taken down from YouTube for alleged copyright infringement four days after its release before which it amassed 229,319 views, 276 comments, 2,853 likes and 128 dislikes.[11] It was subsequently shared by several other users of the video-sharing website on their own channels turning it into a viral phenomenon. The video, eventually reinstated to YouTube, currently has 290,000 views.[12]

Apology Video

Following the video’s take down, Rohit Iyengar released a tongue-in-cheek apology video titled “SORRY I AUTOTUNED YOU MR. RAHUL GANDHI” [13][14]

References
  1. YouTube removes Rahul Gandhi's spoof video | http://timesofindia.indiatimes.com/tech/social-media/YouTube-removes-Rahul-Gandhis-spoof-video/articleshow/29464001.cms
  2. Malls of Dubai | https://www.youtube.com/watch?v=QJDZrw8TUm8
  3. Editor, David Tusing, Deputy tabloid! (September 15, 2011). "New kid on the block". GulfNews. Retrieved May 28, 2018.CS1 maint: extra text: authors list (link)
  4. "Dubai teenager is a surprise hit on YouTube with Dubai malls rap". The National. Retrieved May 28, 2018.
  5. Kapoor, Meesha (September 19, 2011). "Dubai teen's mall rap video bringing in the hits". Emirates 24|7. Retrieved May 28, 2018.
  6. "Rohit Iyengar". YouTube. Retrieved May 28, 2018.
  7. "YouTube rap video about Dubai malls goes viral". ArabianBusiness.com. Retrieved May 28, 2018.
  8. Rohit Iyengar (August 28, 2011), 20 Malls of Dubai in One Song! – Rohit Iyengar, retrieved May 28, 2018
  9. A Song About Dubai | http://www.daily-diversion.com/a-song-about-dubai/
  11. YouTube removes Rahul Gandhi's spoof video | http://articles.economictimes.indiatimes.com/2014-01-28/news/46734939_1_video-sharing-website-copyright-speech
  12. Rahul Gandhi Sings – AutoTune Remix | https://www.youtube.com/watch?v=tj5j8AbyYIQ
  13. Rahul Gandhi Auto Tune Video Taken Down; What the Creator Did Next Was Amazing |
  14. Youtube deletes Rahul Gandhi spoof video, maker sings a song in reaction | http://deshgujarat.com/2014/01/25/youtube-deletes-rahul-gandhi-spoof-videothe-maker-posts-apology-song/
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