Rowing Blazers

Established by Carlson in 2017, Rowing Blazers has its headquarters in the SoHo neighborhood of New York City,[5] and produces its collections in Manhattan's Garment District and in Europe.[6][7]

In creating the brand, Carlson drew on the knowledge he had accumulated in writing his book of the same name, and on his experiences at Oxford, as a member of the U.S. rowing team, and as a field archaeologist in Italy.[8] The brand is known for creating blazers for many of the world's leading rowing clubs and collegiate rowing teams, and for the extensive use of cryptic Latin proverbs in its collection.[9][10]

Aside from its "Clubhouse" flagship in SoHo, Rowing Blazers has launched pop-up shops in Williamsburg, Brooklyn, and Brentwood, Los Angeles. The brand is also available at Beams in Japan, Murray's Toggery on Nantucket, and other select shops around the world.[11][12][13][14]

The brand is known for the diversity of its customers, ranging from preppies to streetwear fanatics, and for its celebrity clientele, including Timothée Chalamet, Dwyane Wade, and others.[15][16]

Rowing Blazers has been featured in The New York Times, The London Times, and other outlets.[9][17][18][19][11][20][21][22][23][24]

Rowing Blazers is known for its limited-edition capsules and collaborations. The brand has released capsule collections with partners, institutions, and events, including Henley Royal Regatta winners Oxford Brookes University Boat Club and Imperial College Boat Club; The Harriman Cup, which is the annual polo match between Yale and Virginia; The Annapolis Cup, which is the annual croquet match between St. John's College, Annapolis, and the United States Naval Academy; the Hasty Pudding Theatricals at Harvard University; the estate of famed jet-set photographer Slim Aarons; and Harry's New York Bar in Paris, the oldest cocktail bar in Europe.[9][25][26][27][28][29][30]

The brand has also launched collaborations with a wide range of other apparel brands, including Barbour, Sperry Top-Sider, and other apparel brands.[31][32][33][34][35][36][37][38]