Ruff 'n' Tumble (clothing)

Ruff 'n' Tumble is a Nigerian clothing brand that specialises in children's apparel[1] [2][3][4]

Ruff 'n' Tumble
TypePrivate company
IndustryApparel
Founded1996
FounderAdenike Ogunlesi
Headquarters
Ikeja, Lagos State
,
Nigeria
Number of locations
15 Stores
Area served
Nigeria
Key people
Adenike Ogunlesi
ProductsChildren's Clothing
Number of employees
150+
ParentGatimo Limited
Websitehttp://www.ruffntumblekids.com/

History

Ruff 'n' Tumble was founded in 1996 when Adenike Ogunlesi needed pyjamas for her kids.[2][5][6] Already making clothes for women,[7] she decided to make the clothes with assistance from her mother, a dressmaker.[2] She initially used local materials including Ankara and Adire.[6] Production started and services were later expanded to other Nigerian families with kids. The clothing production (for children from the ages of 0 to 16), gradually progressed from her house (selling from the boot of her car) [2] to a location in Victoria Island, Lagos.[7] Ruff 'n' Tumble operates a ware house, factory, distribution[8] and has more than 50 employees.[2] It has also extended branches to Surulere in Lagos,[9] and Ikeja,[1] as well as, other Nigerian cities, including, Ibadan, Kano and Port Harcourt.[10] The Company has about 15 branch locations across the country.[8] Ruff 'n' Tumble also owns the brands "Trendsetters" and "NaijaBoysz"[2][9](a clothing range for young boys aged 8–16).[10][11] Ruff 'n' Tumble partnered with Nigerian Employers Consultative Association (NECA) and Industrial Training Fund (ITF) to help reduce unemployment in the country.[12]

References
  1. Kemi Ajumobi. "Adenike Ogunlesi, leading contemporary kids clothing brand in Nigeria". Businessday. Retrieved December 24, 2014.
  2. "building an African clothing empire Adenike Ogunlesi". Ventures Africa. Retrieved August 29, 2014.
  3. "Ruff 'n' Tumble introduces promo for kids". Punch. Retrieved December 24, 2014.
  4. Don Tudoran (2005). Democracy at Large: Listen to Africa.
  5. "Government does not support the garment industry-Adenike Ogunlesi". The Punch. Archived from the original on November 30, 2014. Retrieved December 25, 2014.
  6. "How we started Ruff 'n' Tumble by Mrs Ogunlesi". Daily Independent. February 1, 2013. Archived from the original on November 29, 2014. Retrieved November 28, 2014.
  7. "Adenike Ogunlesi – Ruff N Tumble". Financial Freedom Inspiration. Archived from the original on November 22, 2014. Retrieved December 24, 2014.
  8. "Adenike Ogunlesi". Summit Speakers. Retrieved November 28, 2014.
  9. "Adenike Ogunlesi: Ruff 'n' Tumble". Houston Forward Times. Retrieved December 24, 2014.
  10. "Advertisement Ruff 'n' Tumble introduces new brand "NaijaBoysZ" and opens new stores in Port Harcourt & Lagos". BellaNaija. Retrieved December 24, 2014.
  11. "Adenike Ogunlesi". Open Africa. Archived from the original on 2014-12-26.
  12. News Agency of Nigeria (December 3, 2014). "40 million Nigerians still unemployed". Nigerian Guardian. Archived from the original on December 25, 2014. Retrieved December 25, 2014.
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