Running Into The Sun

Running Into The Sun is a Singapore-based concert organiser and concert promoter founded in 2009.

Running Into The Sun Pte. Ltd.
TypePrivate limited
IndustryEntertainment
Entertainment Promoter
Merchandise Promoter
Concert Promoter
HeadquartersSingapore
Area served
Worldwide
Key people
Beatrice Chia-Richmond (Creative Director, Managing Director)
Wendy Ng (Producer)
Websiterunningintothesun.com

The company is best known for bringing the K-Pop wave to Southeast Asia, introducing acts such as Super Junior's Super Show 3 to Singapore and Malaysia in January and February 2011, Shinee World Tour in September 2011 and Girl's Generation Tour in December 2011.

Running Into The Sun also brought in Faye Wong's 2011 Comeback Tour to Singapore and Malaysia in October 2011 after a seven-year hiatus. The concert made headlines as tickets were priced as one of the most expensive ever in the two cities.[1][2]

Besides bringing in international acts, Running Into The Sun is also known for its original productions. The first Retrolicious festival was held in 2010 at Singapore's historical Fort Canning Park, in an outdoor music festival with artistes including Debbie Gibson, Johnny Hates Jazz and Rick Astley. Retrolicious returned in 2011 again at Fort Canning Park, with Belinda Carlisle, Bananarama and The Human League.

The company is headed by Creative Director Beatrice Chia-Richmond, who was also the Creative Director of Singapore's National Day Parade 2011 and a well-known figure in the entertainment, theatre and arts industry in Singapore.[3]

Running Into The Sun was named by The Straits Times as the top entertainment company in Singapore in the annual Straits Times Life! Power List 2011,[4] beating other well-established and older companies when the company was barely three years old. The title was given as Running Into The Sun "scored more high profile acts and media buzz than many older companies".

Running Into The Sun's headquarters is in Singapore, with offices in Singapore and Malaysia.

Past projects
  1. Swing Out Sister The Breakout Concert, 16 December 2009
  2. The Vlee Conference, 1–12 September 2010
  3. Singtel-Samsung Super Junior Showcase
  4. LG Lee Min Ho Showcase
  5. Youth Olympic Games Celebrations at Marina Bay with Beast and 4Minute
  6. Retrolicious 2010, 9 October 2010
  7. Super Show 3 in Singapore, 29 January 2011–1 February 2011[5]
  8. Super Show 3 in Malaysia, March 2011[6]
  9. Retrolicious 2011[7][8]
  10. Shinee World Tour in Singapore, 10 September 2011[9][10]
  11. Faye Wong Concert 2011 in Singapore, 29 October 2011[11]
  12. Faye Wong Concert 2011 in Malaysia
  13. 2011 Girls' Generation Tour in Singapore, 9–10 December 2011[12][13][14]
  14. Super Junior World Tour Super Show 4, February 2012[15][16]
  • BIGBANG Alive Galaxy World Tour in Malaysia, 27 October 2012[17]
  • SMTOWN Live World Tour III in Singapore, 23 November 2012[18]
  • 2NE1 New Evolution Global Tour in Singapore, 1 December 2012[19]
  • Shinee World II in Singapore, 8 December 2012[20]

Awards and accolades
  • Nominated "Concert of the Year 2010" for Retrolicious 2010 by I-S Magazine.
  • Named first out of the Top 10 Entertainment Companies in Singapore at the annual Straits Times Life! Power List by The Straits Times on 21 December 2011.

References
  1. "Pop dive Faye Wong to show in Singapore in Oct 2011". xinhua news, 16 June 2011.
  2. "Faye's tickets top at $580". The Straits Times, 14 June 2011.
  3. "Cover story with Beatrice Chia-Richmond". 8 Days / xinmsn.com. Archived from the original on 2012-04-07. Retrieved 2011-12-16.
  4. "Top of the Pops" (PDF). The Straits Times. 21 December 2011.
  5. "Super Junior's Singapore screamfest". Channel NewsAsia, 1 February 2011.
  6. "Super Junior live in Malaysia". MSN Entertainment Malaysia, 2 August 2011. Archived from the original on 7 May 2012. Retrieved 16 December 2011.
  7. "Retrolicious returns on October 8". Channel NewsAsia, 15 July 2011.
  8. "Retrolicious 2011". Yahoo Singapore.
  9. "SHINee to perform in Singapore in September". Channel NewsAsia, 11 July 2011.
  10. "SHINee World Concert Singapore". xinmsn, 11 September 2011. Archived from the original on 18 May 2012. Retrieved 16 December 2011.
  11. "Faye Wong concert starts with a bang but ends with a puzzling finale". Channel NewsAsia, 31 October 2011.
  12. "Girls' Generation holds sway in 1st Singapore Concert". The Straits Times, 11 December 2011.
  13. "Girls' Generation thrills fans in Singapore". Asiaone Multimedia. Archived from the original on 2012-01-07.
  14. "SNSD brings the boys out". Channel NewsAsia, 12 December 2011.
  15. "Super Junior to invade Singapore". Yahoo Singapore, 21 November 2011.
  16. "Super Junior to Singapore fans: Wait for us". xinmsn, 21 November 2011. Archived from the original on 23 November 2011. Retrieved 16 December 2011.
  17. "Concert months away but Big Bang draws the crowd". The Star Online, 29 July 2012. Archived from the original on 2013-02-19.
  18. "Super Junior, SNSD to perform when SMTOWN Live Tour III hits Singapore in November". Channel NewsAsia, 14 September 2012.
  19. "2NE1's Global Tour 2012 – New Evolution Hits Malaysia". MTV Asia. October 19, 2012.
  20. "K-pop group Shinee to hold one-night only concert in Singapore in Dec". Asiaone, 22 July 2012.
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