Rykä
 | |
| Type | Privately held |
|---|---|
| Industry | Sportswear and sporting goods |
| Founded | 1987 |
| Headquarters | Irvine, California |
| Products | Women's athletic shoes and apparel |
| Parent | Caleres |
| Website | www.ryka.com |
Rykä is an athletic shoe brand for women.
History
Rykä was founded in 1987 by Sheri Poe, who wanted to design a better-fitting athletic shoe for women.[1][2] The company also produces athletic apparel for women.
Rykä merged with Global Sports in 1997.[3] Global Sports sold its branded division in 1999 to American Sporting Goods Corporation.[4] The company is now owned by Brown Shoe, who bought American Sporting Goods in 2011.[5][6]
Publicity
Poe is credited with introducing Princess Diana to her shoes, through her creation of the Ryka Rose Foundation, a nonprofit organization working to stop violence against women.
Since 2008, Kelly Ripa has been the spokeswoman for Rykä shoes.[7]
The Rykä brand is an example of foreign branding.
References
- Rifkin, Glenn (1994-07-03). "Profile; Mix and Match: A Shoe for Women, a Survivor's Tale". The New York Times.
- Newly-Minted Billionaire Is Spinning eBay Scraps Into Gold
- Global Sports, Inc. Announces Agreement to Sell Branded Division
- Brown Shoe Acquires American Sporting Goods Corporation
- "RYKÄ ANNOUNCES BUSINESS PARTNERSHIP WITH KELLY RIPA" (PDF). American Sporting Goods Corp. 2008-01-16. Archived from the original (PDF) on 2016-09-28. Retrieved 2009-12-07.
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