SIMPO

SIMPO (full legal name: SIMPO a.d. Vranje) is a Serbian home furnishing manufacturer and retailer, with headquarters in Vranje.

SIMPO
Native name
СИМПО
TypeJoint-stock company
BELEX: SMPO
IndustryManufacturing
Founded13 November 2000 (2000-11-13) (Current form)
1963 (1963) (Founded)
Headquarters
Radnička 12, Vranje
,
Serbia
Key people
Slađan Disić
(General director)
ProductsFurniture
Revenue €29.25 million (2018)[1]
(€6.80 million) (2018)[1]
Total assets €140.27 million (2018)[2]
Total equity €0 (2018)[2]
OwnerGovernment of Serbia (35.93%)
Vranje (23.07%)
RFZO (12.33%)
Akcionarski Fond (7.29%)
Others
Number of employees
2,298 (2018)
Websitesimpo.rs

History

Founded in 1963 as Sima Pogačarević furniture factory (named after a local fighter from World War II), the company was unsuccessful in its first four years, until in 1967, when Dragan Tomić was appointed as the new CEO. He began a period of growth and prosperity for the company, transforming a small company with 370 employees into one of the most successful Yugoslav companies.

In 1995, SIMPO sold its water-bottling company "Vlasinska voda" to Coca-Cola HBC for 20 million euros.[3]

During the 2010s, the company became unprofitable, which resulted in cutting number of employees, from around 4,400 in 2013 to around 2,600 as of 2016. Also, in March 2015 a long-time general director Dragan Tomić, who stayed at the position from 1967 to 2015, was sacked from the position by the Government of Serbia due to poor results.[4]

Name

The name SIMPO is a syllabic abbreviation from the original name and is usually spelled with all capital letters, but variants 'Simpo' and 'simpo' are common, too.

See also

References
  1. "КОНСОЛИДОВАНИ БИЛАНС УСПЕХА (2018) - Симпо". apr.gov.rs (in Serbian). Retrieved 9 October 2018.
  2. "КОНСОЛИДОВАНИ БИЛАНС СТАЊА (2018) - Симпо". apr.gov.rs (in Serbian). Retrieved 9 October 2018.
  3. R., V. (18 March 2015). "Rosa proslavila 10 godina u vlasništvu Koka-Kole". danas.rs (in Serbian). Retrieved 3 November 2019.
  4. Lakić, Suzana (24 May 2015). "Dragan Tomić: Država nije želela da ostanem u „Simpu"". blic.rs (in Serbian). Retrieved 14 November 2017.
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