SMTP (company)

SMTP, Inc. is a provider of transactional email relay services.

SMTP
TypeSubsidiary
IndustryEmail Marketing
Founded1998 (1998)
FounderMatt Mankins
HeadquartersOttawa, Ontario, Canada
ProductsEmail relay service
Parentj2 Global
Websitewww.smtp.com

Services

SMTP, Inc. is a cloud service provider that specializes in sending outgoing email for large volume senders. In this regard SMTP is more akin to a technology service provider such as Amazon.com or Rackspace than email marketing company like Constant Contact. SMTP also offers related services such as tracking and reporting, reputation management, statistical analysis and expert support.[1]

SMTP also provides tools for checking a domain’s DKIM records in DNS as well as for checking forward-confirmed reverse DNS (FCdDNS) for an IP.[2]

The SMTP email delivery service requires that the emails are generated locally from a locally-kept emailing list.[3]

SMTP runs its own redundant data center in the Hurricane Electric and XO Communications facility in Fremont, California.[4]

History

The company was founded as EMUmail Inc. in 1998 by Matt Mankins. Three years later Mankins sold EMUmail to the software development company AccuRev. About a year later, former AccuRev CEO and EMUmail board member Semyon Dukach bought EMUmail.[5]

In 1997, SMTP board member Rens Troost co-authored RFC 1806 which provides a mechanism whereby messages conforming to the (RFC 1521) ("MIME") specification can convey presentational information.[6]

In 2005, Lux Scientiae bought the EMUmail outsourcing services business, leaving the SMTP.com email delivery service as the company’s core offering.[7]

The company changed its name to SMTP, Inc. in November 2010. SMTP filed an initial public offering (IPO) and began trading on the OTC Bulletin Board as (OTCBB: SMTP) on May 2, 2011, and then on the Nasdaq Capital Market on January 31, 2014.[8]

SMTP has acquired PreviewMyEmail.com service for online email content preview from a Turkish company Octeth in exchange for $160,000 cash on January 10, 2013.[9] [10]

Jonathan M. Strimling has been appointed CEO by SMTP's Board of Directors on August 15, 2013. [11] [12]

SharpSpring Inc.
NASDAQ: SHSP
Russell Microcap Index component

SMTP acquired SharpSpring, Inc., a marketing automation company, in 2014 and the company became SharpSpring, Inc. (SHSP). In 2016, SharpSpring sold SMTP to the Electric Mail Company.

References
  1. Kris Tuttle, “SMTP, Inc.: Here Come Email Delivery Networks”, Research 2.0, May 3, 2011.
  2. Linda Musthaler, “5 best practices to improve your email delivery success rate.” Network World. April 1, 2011.
  3. Direct Marketing News. “Should brands outsource all data storage?” May 1, 2001.
  4. Jordie van Rijn, "SMTP.com gets new datacenter, ditches Rackspace", Email Vendor Selection, July 12, 2011.
  5. ISP Planet Webmail Directory. “Webmail Directory: EMUmail.” Archived 2011-09-27 at the Wayback Machine 2004.
  6. R. Troost, S. Dorner, “Communicating Presentation Information in Internet Messages: The Content-Disposition Header Field.” Network Working Group Request for Comment 2183. 1997.
  7. CBS Business Net. “LuxSci Acquires Email Outsourcing Business from EMUmail". Market Wire. 2005.
  8. Gregory T. Huang. “Semyon Dukach Takes SMTP Public". Xconomy Boston. May 2, 2011.
  9. Yahoo! Finance. "SMTP Acquires Innovative Email Testing and Analytics Business" GlobeNewswire. January 10, 2013.
  10. SMTP SEC Form 8-K. "Entry into a Material Definitive Agreement" SEC EDGAR System, January 10, 2013.
  11. SMTP SEC Form 8-K. "Appointment of Officers" SEC EDGAR System, August 15, 2013.
  12. Company Press Release. "SMTP Appoints New CEO to Guide Next Phase of Growth" GlobeNewswire, August 15, 2013.
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