SVP Worldwide

SVP Worldwide is an American private company that designs, manufactures, and distributes consumer sewing machines and accessories around the world under three brands: Singer,[1] Husqvarna Viking, and Pfaff.[2]

The company’s corporate headquarters is located in Nashville, TN and is supplemented by regional headquarters and sales offices located in Milan (Italy), São Paulo (Brazil), and Sydney (Australia).[3]

The company has its central R&D, sales and customer service employees in Jönköping with support teams in Shanghai, London and Nashville.[4]

History

SVP was formed when Kohlberg & Company, an American private equity firm that owned the Swedish VSM Group (owner of the Husqvarna Viking and Pfaff sewing machine brands), combined VSM with Singer,[5] which it acquired in 2004 for $134 million.[6]

In 2018, Kohlberg & Company sold SVP Worldwide to Ares Management, a publicly traded global asset manager based in Los Angeles.[7]

Management of SVP Worldwide is divided between the United States and Sweden. The company was founded in 2006[2] and was formerly headquartered in Hamilton, Bermuda.[7]

Martha Stewart partnership

In April 2007, SVP Worldwide and Martha Stewart Living Omnimedia (NYSE: MSO) announced a long-term endorsement deal by Martha Stewart to promote SVP's machines and accessories.[8] In March 2008 it was announced that SVP would be an underwriter for Martha's shows Everyday Food and Everyday Baking from Everyday Food televised on PBS.[9]

See also

References
  1. Klooster, John (2009). Icons of Invention: The Makers of the Modern World from Gutenberg to Gates. Greenwood Press. p. 185. ISBN 9780313347436.
  2. Oran, Olivia (12 March 2014). "Exclusive: Kohlberg looking to sell Singer sewing machine company - sources". Reuters. Retrieved 28 November 2019.
  3. http://www.svpworldwide.com/news/press/2020/svp-worldwide-announces-its-new-research-and-devel
  4. http://www.svpworldwide.com/news/press/2020/svp-worldwide-announces-its-new-research-and-devel
  5. Buckman, Jack (2016). Unraveling The Threads: The Life, Death and Resurrection of the Singer Sewing Machine Company, America's First Multi-National Corporation. Dog Ear Publishing. pp. 269–270. ISBN 9781457546617.
  6. "Kohlberg Unit Buys Singer Brand and Business". The New York Times. October 2, 2004. Retrieved December 20, 2019.
  7. "About – SVP Worldwide", Svpworldwide.com, retrieved December 20, 2019
  8. http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsId=20070403005374&newsLang=en
  9. http://findarticles.com/p/articles/mi_m0EIN/is_2008_March_7/ai_n24379271/
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