Safta Jaffery

Jaffery started his career in the late 1970s and early 1980s working in the A&R departments for Dick James Music, Decca Records, MAM Records and Magnet Records. In 1985, Jaffery set up the producer management company SJP/Dodgy Productions. The original roster included John Leckie (Stone Roses, Radiohead),[5] Mark Dodson (The Who, Anthrax), Pete Hammond (New Musik/Latin Quarter) and Chris Cameron (Hot Chocolate, George Michael). Other producer clients added in the 1990s included Michael Brauer (Coldplay/The Kooks), Ian Caple (Tricky/Tindersticks), David M. Allen (The Cure/The Charlatans),[6] Chris Kimsey (Rolling Stones/INXS), Mark Plati (Prince/David Bowie), Chris Allison (Wedding Present/Shack), Tony Mansfield (B52's/Aha) and Nick Griffiths (Roger Waters/Pink Floyd).[7]

Present clients include John Leckie, Ron Saint Germain (311, Tool, Bad Brains), Laurie Latham (Stereophonics/Jools Holland), Chris Brown (Beatles Anthologies/Starsailor). These producers have amassed over 150 certified platinum, gold and silver sales awards.[8][9]

In 1994, Jaffery was asked by the Yamaha Music Foundation, a Japanese music production company, to assist them in widening the appeal of the Japanese group Chage & Aska outside of the Pacific Rim.[10] The group had sold 45 million albums in their region, but had not been successful yet elsewhere. Jaffery devised the concept of the international collaboration featuring western pop stars recording the songs of Chage & Aska. After meeting with heads of major record companies in Los Angeles, Jaffery secured fifteen major international artists to record the album, and was awarded the title "International Executive Producer" to produce it. The resulting album entitled One Voice featured the artists Lisa Stansfield, Apache Indian, Michael Hutchence (of INXS), Rick Astley, Cathy Dennis, Maxi Priest/Shaggy, Wendy Matthews, Marianne Faithfull, Alejandro Sanz, Londonbeat and Boy George. The album, which began under Jaffery's direction and supervision, was licensed to EMI Premier in the United Kingdom for world distribution. To date, the album was sold in 500,000 copies worldwide.[11]

In 1996, Jaffery co-founded two new companies, Taste Media, Ltd. and Taste Music, Ltd. As co-owner and managing director for both companies, Jaffery secured numerous territorial worldwide license record deals with various independent and major labels with a portfolio of artists including Muse, Vega 4, One Minute Silence, Shed Seven, Sundae Club and Serafin. Under his management, the company's artists sold more than 5 million copies across six album releases combined, achieving numerous platinum awards, one IFPI Award and 15 gold award sales discs. Artists represented by Taste Media also achieved Brit Awards, Q Awards, NME Awards, Kerrang! Awards, Music Week Awards and MTV Music Awards. In 2005, Warner Music purchased Taste Media, although Jaffery retained the name logo and brand and re-launched the company in 2008.[12]

Jaffery retained the highly successful music publishing company. Presently the company represents a wide range of quality songwriters, artists and bands including Muse, Shed Seven, Buffseeds and Sundae Club. New signings include the Animal Farm, co-venture projects Rosalita and Ejectorseat. Internationally, Taste Music has partnered with the likes of Warner/Chappell Music (UK & Spain), Universal Music (Germany), Mushroom Records (Australia), Naive SA (France), Watanabe Productions (Japan), Cafe Concerto (Italy), Strictly Confidential (Benelux) and Sony/ATV Music Publishing (Korea), amongst others.[13]

In 2010, Taste Music was sold to Warner/Chappell Music.[14]

Jaffery was introduced to Muse in 1997 through Dennis Smith, co-founder of Taste Media and owner of Sawmills Studio where Muse recorded their first EP.[15] In 1998, he secured a six-album co-label record deal with Maverick Records in the United States, Canada and Mexico, and a three-album co-label licensing deal with the small UK division of Mushroom Records – an Australian label, for the UK, Ireland and Australia.

Taste Media signed a six-album record deal with Muse in 1998, under which Jaffery and Smith would manage the band for free, having already been contractually granted the recording and publishing rights. Together, they executively produced the band's first 3 studio albums, Showbiz, Origin of Symmetry and Absolution. In 2005, Jaffery and Smith relinquished their roles as Muse's management, although they still retained their record contract. After the three albums had been released, all of the international licensing deals expired and both Maverick and Mushroom Records were bought by Warner Music. Muse's contract was sold to Warner, with Jaffery retaining the Taste company name and logo. Jaffery bought out Smith's stake in Taste Music, and remains the publisher for Muse's first three albums.[16]

In 2007, Jaffery was voted onto the board of Association of Independent Music (AIM). He travelled to China and while he was in Shanghai, he was approached by the Chinese band The Honeys. They asked Jaffery to produce their second studio album entitled Water.

Also in early 2008, through an invitation by the British Council, Jaffery and producer client John Leckie travelled to India and held auditions in New Delhi, South Mumbai and Bangalore. From thirty local emerging rock bands they have selected four bands for Leckie to produce. The bands Medusa, Indigo Children, Advaita and Swarathma each recorded two tracks at Yash Raj Studios in Mumbai with John Leckie and Dan Austin.[17] Jaffrey is exploring the idea of setting up conferences in India to infuse western music business practices and establish mentoring programs so that each territory could learn from each other and be brought closer to augment their cross fusion activity.

• SJP/Dodgy Productions official webpage
• Taste Music Limited official webpage
• Taste Media Limited official webpage
• Interview in HitQuarters