Sahara Lotti

Sahara Lotti (born June 3, 1977) is an American screenwriter and actress. Currently CEO and Founder of Lashify, a luxury beauty company.

Background

Raised in the San Francisco Bay Area in the town of Atherton, California. She attended Menlo-Atherton High School. After graduation, Lotti moved to Los Angeles and attended the University of Southern California (USC). In addition to her regular classes, Lotti studied with Hollywood acting coach, Ivana Chubbuck. Lotti also informally studied music and singing for numerous years, showing passion and talent for blues and jazz music.

Early career

Lotti acted in a series of independent films. In 2001 she produced, wrote, directed and acted in a short comedy film, also starring Ashley Hamilton (son of George Hamilton and the stepson of Rod Stewart). The film was co-executive produced by Balthazar Getty. According to The Hollywood Reporter she ventured into screenwriting after writing scenes for her acting classes. Her first writing project was sold to Universal Pictures.

According to The Hollywood Reporter, in March 2006, Lotti signed a two picture comedy deal with 20th Century Fox. Lotti caught the eye of Fox's President, Debbie Liebling (the executive responsible for the Sacha Baron Cohen comedy Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan, as well as Comedy Central's South Park), after Liebling read her script, A Family Affair. In March 2006 she sold the comedy pitch to 20th Century Fox. WishBoned is being produced by Andrew Gunn, producer of the Disney hit, Freaky Friday. Just one week later Lotti sold 20th Century Fox the project, Back Magick. Shawn Levy (director of Night at the Museum) is attached to produce. In June 2010, The Hollywood Reporter announces that Lotti has been hired by CBS Films to adapt British best-seller "The Ex Files".

She is represented by International Creative Management (ICM).

Lashify

In 2016, Lotti began developing the innovative luxury beauty brand, Lashify, which holds over 70 patents and 50 trademarks worldwide. Lotti invented the cornerstone of the Lashify system: the revolutionary and internationally patented Gossamer lash and Fuse Control Wand. The patented technology behind the Lashify system allows for the Gossamer lash to be placed on the underside of the upper lash, creating a seamless look without damage. The damage-free experience of the system relies heavily on another of Lotti's inventions, the Whisper Light bond which creates a flexible and nourishing cushion underneath the lash line, protecting the roots of lashes from weight and tension.

Since Lashify's entry into the beauty world in 2018, it has garnered the attention of beauty editors at Vogue (magazine), Allure (magazine), Glamour (magazine), Elle (magazine), and other major publications. Lotti's beauty brand is the go-to lash for the industry's top celebrity make-up artists and has graced the faces of America's most esteemed actresses, celebrities, and artists. In 2019, Academy Award winning makeup artist, Vivian Baker, used Lashify as an essential element in Charlize Theron's transformation to Megyn Kelly in the critically acclaimed film, Bombshell (2019 film), winning the 92nd Academy Award for Best Makeup and Hairstyling.

Lotti fervently protects her innovations and intellectual property. In May of 2020, Lotti filed a lawsuit to defend her patented technology, making Lashify the first female-owned beauty company to take legal action in China against knockoff manufacturers, marking the first time that an American beauty company has pursued such action within the Chinese legal system. In August 2020, Lashify asked the International Trade Commission (ITC) to look into the unlawful importation of false lash systems that infringe on its patents, willfully copying Lashify's technology without license. In October 2020, the International Trade Commission (ITC) launched the investigation into Lashify's patent-infringement complaint.

References

December 2019 - 'Lashes, Lashes, Lashes: What it Took to Give the 'Bombshell' Women the Fox Look" The New York Times
May 2020 - 'Lashify, The DIY Luxury Lash Extension System, Becomes The First Female Owned Beauty Company To Take Legal Action In China Against Knockoff Manufacturers' PR Newswire
September 2020 - 'Commission to Look into 'Unlawful Importation' Women's Wear Daily
October 2020 - 'Walmart, CVS Patent Claim by Lashify to be Probed by ITC' Bloomberg Law

External links

Sahara Lotti at IMDb

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