Sakiroo

Sakiroo (Korean: 사키루), born Choi Sang-hyun (Korean: 최상현; Hanja: 崔相賢), is a South Korean illustrator and character designer. The subjects for his work are varied[1][2] and include caricatures of sports figures.[3] He has been involved in exhibits and projects (see below), including those in South Korea, France, England, United Arab Emirates, China, Singapore, United States, Mexico, Colombia, and Venezuela. He lives and works in Bucheon, just outside Seoul.[4]

Sakiroo
최상현 (崔相賢)
2008 taking photos
Born
Choi, Sang-Hyun

(1980-07-29) July 29, 1980
Bucheon, South Korea
NationalitySouth Korean
Known forIllustrator, character designer
Websitesakiroo.com

Life

Sakiroo received no formal education as an artist.[5] He said that due to not having a lot of childhood toys, he drew faces of his favorite characters on paper and fashioned them into an origami type of story to play with.[4] He began earning money for his drawings when he was twenty.[6] His first jobs were "special dot mini character" designs for the internet communities for Neowiz "SayClub" and "Avatar" in 2000, and for SK Communications and Cyworld "Mini-rooms" during 2003-2007.[1][7] In 2005, he posed as an "artist" model for clothing brand MLB Korea, and along with his artwork, in an ad for KT&G.[8][9]

For a book cover project in Singapore, artists were asked to choose a book that had been influential to them. He chose Stephen R. Covey's "Principle-Centered Leadership," which he said played an important part in determining his life’s path. "Despite having no formal training in art, he left a nine-year career in the corporate sector to realise his dream of becoming an artist."[10]

"Sakiroo" is a nickname that he made up from syllables and sounds that he likes "Sa" "ki" "roo," wanting to distinguish his choice to become an independent artist.[8][11]

Style and works

His work has been described as "a multitude of illustrations and cartoons full of color and extravagance,"[12] "inspired by cartoons and manga," influenced by "Asian themes,"[13] and combining "hand-drawn illustrations with digital coloring — using his own color theory."[14] In an interview with KOCCA he said he mainly works on paper, which allows him to sketch in coffee shops in Seoul, without computer graphics.[6] Manga that have influenced him include Yusuke Murata's Eyeshield 21,[11] and Akira Toriyama's Dr. Slump and Dragon Ball.[8] Dragon Ball's second anime adaptation, Dragon Ball Z, was also an influence.[13]

His work, though varied, sticks closely to popular culture themes, often making fun of them. In 2011, his "Yellow Lemon" characters, with "oblong heads, menacing grins, beady eyes and dental work from the '90's" populated a "school" with uniformed elite characters, including Batman, Superman, Ronald McDonald, Homer Simpson and Michael Jackson.[15] After he used the characters again to "pick on" famous fashion brands, Hugo Boss, Ermenegildo Zegna, Burberry, Lacoste and The North Face; Trendhunter.com said "Yellow Lemon" was becoming a cultural staple itself.[16]

In 2013, both Mass Appeal and Flavorwire, that document urban and cultural trends, noted his caricature work with Colombian artist Pol (Jean Paul Egred), "some of music’s best collabs", among those, MJ and Eddie Van Halen, Run–D.M.C. and Aerosmith, enhanced with beaks, braces and severed limbs.[17][18] He had previously joined Pol in 2012, with other South Korean and Colombian artists, when they met in Miami to show an interpretation of each other's pop icons.[19]

In 2013, he illustrated The Big Bang Theory for Warner Bros. Television;[14] and the Striding Man for Johnnie Walker,[20] and in 2014, Valderrama for Major League Soccer Insider.[21]

In 2016, he spoke about his soccer illustrations on SBS TV's Football Magazine Goal![22] and continued educational talks with other young artists.[23][24] His June 2016 autobiography, Sakiroo Breaking, details his path to becoming an artist.[25][26] Kim Byung-joon of E-Daily News said, "The depth of the message is deep because it crosses over material such as philosophy, history, culture, art, and education."[25]

Selected projects and recognition

Solo exhibitions

Selected group exhibitions

Publications

His Own
  • Sang-hyun Choi, editor So-young Park, Pixel Art Design (with Photoshop) (2003), ISBN 9788931424430
  • Sang-hyun Choi, Sakiroo's Character & Dots (2005), ISBN 9788959520107
  • Sang-hyun Choi, Sakiroo Breaking (2016), ISBN 9788992454261

Included In

References
  1. 이순혁 (January 29, 2014). 세계로 나간 사키루 ‘고마워, 전문가 커뮤니티’ (in Korean). The Hankyoreh. Retrieved August 4, 2014.
  2. Eliene Sa (May 30, 2014). "Cômico e insano por Sakiroo Choi" (in Portuguese). Zupi Magazine. Retrieved August 4, 2014.
  3. 박찬준 기자 (June 30, 2014). 월드컵 참가 160명 캐리커처 그려 화제된 작가 사키루 (in Korean). Sports Chosun. Retrieved August 4, 2014.
  4. "Sakiroo 'Lemon's Origin'" (in Korean). Monthly Digital Insight. July 7, 2013. Retrieved August 4, 2014.
  5. 당선작 인터뷰, [동물친구_001] 인간들은 참 재미있단 말야 최상현 (in Korean). Design Jungle Magazine. February 2008. Archived from the original on August 8, 2014. Retrieved August 4, 2014.
  6. KOCCA (May 23, 2013). "Meet Korean artist Sakiroo Choi and his "Ugly" characters". Korea Creative Content Agency. Archived from the original on August 11, 2014. Retrieved August 4, 2014.
  7. 김충일 (June 21, 2006). "[Biz] 웹 캐릭터 디자이너의 세계" (in Korean). Naver. Retrieved August 4, 2014.
  8. Yun, Yoo-sung (June 12, 2007). "Character Yourself SAKIROO" (in Korean). Digital Insight Today. Retrieved August 4, 2014.
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  10. Sharmilla Ganesan (May 12, 2013). "The art of reading". The Star (Malaysia). Retrieved August 4, 2014.
  11. "'세이클럽' 아바타에서부터 '싸이월드' 미니미까지~ 픽셀아트 고수 싸이월드 사업본부 VX팀 캐릭터 디자이너 '최상현(사키루)'" (in Korean). Design Jungle Magazine. October 19, 2004. Retrieved August 4, 2014.
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