Salt (song)

"Salt" is a song by American singer Ava Max. It was released as the fourth single from her debut studio album Heaven & Hell (2020) on December 12, 2019, through Atlantic Records on streaming services. "Salt" was initially released on YouTube and SoundCloud in 2018, and was written by Max, Autumn Rowe, Madison Love, Nicole Morier, and the producer Cirkut. The dance-pop song was regarded as a "fan favorite" by several publications, who praised the upbeat production. "Salt" peaked at number one in Poland, and charted in the top 10 in Austria, Finland, Germany, Norway, Russia, Ukraine, and Switzerland. It has received a triple platinum and platinum music recording certification, as well as a gold certification in five countries.

For other songs with this title, see Salt (disambiguation)#Songs.

"Salt"
Re-released 2019 cover artwork
Single by Ava Max
from the album Heaven & Hell
ReleasedDecember 12, 2019 (2019-12-12)
GenreDance-pop
Length3:00
LabelAtlantic
Songwriter(s)
Producer(s)Cirkut
Ava Max singles chronology
"Tabú"
(2019)		 "Salt"
(2019)		 "Alone, Pt. II"
(2019)
Alternate cover
Original 2018 cover artwork
Audio video
"Salt" on YouTube

Background and composition

"Salt" was initially released on YouTube and SoundCloud in 2018, where it gained 4 million views on the former by December 2019.[1][2] On December 5, 2019, Max revealed the release date on social media,[3] which was subsequently re-released as a single on several streaming services on December 12, 2019.[4] She acknowledged that the song's re-release was due to its high streaming numbers, despite containing no prior marketing or promotion.[5] It was written by Max, Autumn Rowe, Madison Love, Nicole Morier, and the producer Cirkut.[6]

"Salt" is a dance-pop song,[2] with elements of disco.[1] It contains "pumping disco beats from the seventies and eighties" blended with Max's "vocal inflexions". A violin is heard in the introduction, while Wonder Woman and Marilyn Monroe are lyrically mentioned throughout the song, due to their icon status in femininity.[7] It is based on 4
4 common time, the tempo is 128 BPM and is played in the key of D-sharp minor.[8] The song's lyrics describes the carefree nature of not crying over an ex.[9][10]

Critical reception

Several publications have regarded "Salt" to be a "fan-favorite" since its 2018 release.[1][2][4] Rania Aniftos of Billboard described the song as an "upbeat, sassy track about having fun after a sad spell",[4] while Madeline Roth of MTV News called it "dance-pop blissfulness".[2] Writing for Stereogum, Chris DeVille wrote that "Salt" was the best song out of Max's discography despite sounding similar to Lady Gaga.[9] Shaoni Das of Music Talkers stated that the song is an "exhilarating dance number, awash in pools of glitter, glamour, and confidence".[7] However, Nicholas Hautman of Us Weekly criticized the song's lyrics for being cliché, specifically noting that it is "about crying so much that you literally run out of the electrolytes needed to form tears".[11]

Commercial performance

"Salt" topped the Polish Airplay Top 100 on the chart issued April 4, 2020, where it was ultimately certified triple platinum by the Polish Society of the Phonographic Industry (ZPAV) for track-equivalent sales of 60,000 units on January 13, 2021.[12][13] In Norway, the song debuted at number 37 on the VG-lista, before peaking at number five.[14] On the Ö3 Austria Top 40 chart, "Salt" debuted on the chart dated March 13, 2020, at number 71. It peaked at number eight on the chart dated April 17, 2020, and was certified platinum by the International Federation of the Phonographic Industry (IFPI) for track-equivalent sales of 30,000 units.[15][16] In Germany, the song debuted on the Offizielle Deutsche Charts dated February 21, 2020, at number 99, eventually peaking at number 10 on the chart issued April 10, 2020.[17] It eventually received a gold certification by the Bundesverband Musikindustrie (BVMI) for track-equivalent sales of 200,000 units.[18] "Salt" charted in the top 10 in Finland, Russia, Ukraine, and Switzerland,[19][20][21][22] while receiving gold certifications in Brazil, Denmark and France.[23][24][25]

Track listing

Personnel
  • Amanda Ava Koci – vocals, songwriting
  • Henry Walter – songwriting, production, mixing, programming
  • Autumn Rowe – songwriting
  • Madison Love – songwriting
  • Nicole Morier – songwriting
  • Chris Gehringer – mastering
  • Serban Ghenea – mixing
  • John Hanes – engineering

Credits adapted from Tidal.[6]

Charts

Certifications
Certifications and sales for "Salt"
Region CertificationCertified units/sales
Austria (IFPI Austria)[16] Platinum 30,000
Brazil (Pro-Música Brasil)[23] Gold 20,000
Canada (Music Canada)[70] Gold 40,000
Denmark (IFPI Denmark)[24] Gold 45,000
France (SNEP)[25] Gold 100,000
Germany (BVMI)[18] Gold 200,000
Norway (IFPI Norway)[71] 2× Platinum 120,000
Poland (ZPAV)[13] 3× Platinum 60,000

sales+streaming figures based on certification alone

See also

References
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