Salvatore Aranzulla

Salvatore Aranzulla (born 24 February 1990 in Caltagirone[1][2]) is an Italian blogger and entrepreneur.[3] He is a well-known popularizer and author of problem solving tutorials for information technology (especially software) by the general Italian public.[4][5][6][7][8][3]

Salvatore Aranzulla

Early life and education
Salvatore Aranzulla in 2007

He was raised in the Sicilian hamlet[9] of Mirabella Imbaccari[10] by parents Giovanni and Maria in a family of four children (his three brothers are Giuseppe, Davide and Elia).[6][11] His father was a nurse in Caltagirone hospital and the mother a housekeeper.[6][12] He attended the scientific high school in Piazza Armerina.[13]

In 2008 he moved to Milan[14] to study at Bocconi University,[4][15] where he graduated in 2015.[11]

When he was 12, he started reading through the net and soon he began looking after a newsletter[16] and a blog[3][15] where he published practical advice on solving computer problems,[17][18] thus becoming the youngest popularizer in Italy.[9] As a teenager, he was also active as a bug hunter for some major websites and web browsers.[19][16][20]

Popularization activities

Website

His blog had about 300,000 monthly readers between 2007 and 2008. When Aranzulla needed money to go to the University, he started using Google Ads.[7][21]

In 2016 the readers became 9 million every month, with 20 million page views, and about 500,000 daily in 2015[22] and 2018[23][15] thanks to an accurate use of SEO.[12][10][24]

In 2018 the website ranked in the top 30 in Italy[6][14] (first in the general field of "Information Technology"[3][18] and with a 40% quota of the "computer news" sector[17]) and in March 2019, it ranked 57th in Italy.[25]

The company, whose sole shareholder is Aranzulla himself, is located in Milan[11] and closed 2014 with a turnover of one million euros,[26] then 1,6 million euros in 2016.[17] In 2017 the annual turnover was two million[4][14][27] and in 2019 three million euros.[28] By 2018 the company has a staff of eight people.[7]

The articles are written by 10 ghostwriters from various parts of Italy, such as Campania, Calabria, Lombardy, Tuscany.[29]

Other editorial activities

He also wrote the technology column on the web portal Virgilio.it from 2008 to 2015.[30] In 2016 he started a cooperation with the national newspaper Il Messaggero.[30]

Italian Wikipedia's article deletion

In 2016 his article on the Italian Wikipedia was deleted because he was not considered sufficiently relevant. He replied by calling Italian Wikipedia users who proposed his deletion "low-class competitors and sore losers".[31] The page was previously deleted 12 times over a period of 10 days in 2006, because it kept being rewritten probably by himself or close acquaintances.[32]

The debate about the deletion was publicized.[33] On Il Gazzettino, Il Foglio and La Stampa the deletion was described critically.[34][12][8] It was also noted that the deletion was originally requested by a person who owns a website with similar content to the one of Aranzulla.[8]

Awards and honours

In 2018 the website obtained a special recognition for best website by the comune of Perugia at the 2018 Macchianera awards in Perugia[35]

In February 2019, he received the Candelora d'Oro from the comune of Catania.[36][37][38][39]

In 2017 he had a cameo in the music video of the song In the town of Gabry Ponte and Sergio Sylvestre.[40] In 2018 he dubbed a pop-up in the Italian version of Ralph Breaks the Internet.[41] and he was also the Italian poster person for the Netflix television series Black Mirror.[2][17][42]

In 2017 he was the protagonist of an episode of the Mediaset program Emigratis, broadcast from Singapore and hosted by Pio and Amedeo.[43]

References
  1. biografieonline.it (ed.). "Biografia: Salvatore Aranzulla" (in Italian). Retrieved 26 June 2020.
  2. Vallarino, Marco (27 February 2018). "Salvatore Aranzulla, esce il libro sul suo "metodo" che spiega tutto di computer, telefonia e internet". Libero (in Italian). Retrieved 16 March 2019.
  3. Trabucchi, Marco (20 February 2018). "Salvatore Aranzulla: "Risolvere problemi è il mio mestiere"". Vanity Fair (in Italian). Retrieved 13 August 2019.
  4. Baroni, Nicola (29 April 2018). "Salvatore Aranzulla: il mr Wolf di Internet". Il Giorno (in Italian). Retrieved 28 December 2019.
  5. Andrea Andrei (21 November 2016). "Aranzulla, il maestro Manzi dell'hi-tech: "Ecco come rendo l'informatica comprensibile a tutti"". Il Messaggero (in Italian).
  6. Sortino, Vassily (11 March 2018). "Salvatore Aranzulla "Così ho fatto del mio nome un brand di successo"". La Repubblica (in Italian). Retrieved 13 August 2019.
  7. "Salvatore Aranzulla: "A 12 anni ho aperto il sito, A 18 facevo il doppio di mio padre" (Interview) (in Italian). Interviewed by Linus; Nicola Savino. Radio DeeJay. 28 February 2018. Retrieved 13 August 2019.
  8. Zaffarano, Francesco (12 June 2016). "Come rimuovere la pagina di Aranzulla da Wikipedia e fare rumore per niente". La Stampa (in Italian). Retrieved 13 August 2019.
  9. Centenaro, Luigi; Sorchiotti, Tommaso (18 January 2012). Personal Branding: L'arte di promuovere e vendere se stessi online (in Italian). Hoepli. p. 125. ISBN 9788820349431. Retrieved 16 March 2019.
  10. Ruffilli, Bruno (6 March 2018). "Il nerd che ha costruito un impero risolvendo (gratis) i dubbi del web". La Stampa (in Italian).
  11. Lorenzetto, Stefano (11 January 2015). "Fatturo 1 milione di euro offrendo consigli sul Web". Il Giornale (in Italian). Retrieved 16 March 2019. and Lorenzetto, Stefano (11 January 2015). "tipi italiani- Salvatore Aranzulla" (PDF). Il Giornale (in Italian). p. 21. Retrieved 23 August 2019.
  12. Capone, Luciano (8 August 2016). "Aranzuckerberg". Il Foglio. Retrieved 13 August 2019.
  13. Cognome&Nome - Salvatore Aranzulla: chi è e cosa fa (Television production) (in Italian). La 7. Retrieved 16 August 2019.
  14. Pardini, Lorenzo (9 December 2018). "Salvatore Aranzulla, il mago di internet e la sua passione per la Madonnina". Il Giorno (in Italian).
  15. "Salvatore Aranzulla. Come diventare imprenditori di successo sul web". Focus (in Italian). 30 June 2018. Retrieved 13 August 2019.
  16. "Aranzulla: come ti inganno il browser". Punto Informatico (in Italian). 7 July 2005. Retrieved 18 August 2019.
  17. Settembre, Daniel (9 January 2018). "Come si diventa Salvatore Aranzulla". www.forbesitalia.com (in Italian). Retrieved 8 March 2019.
  18. Spagnuolo, Eugenio (9 March 2018). "Come funziona il Metodo Aranzulla per guadagnare su internet". Panorama (in Italian). Retrieved 19 August 2019.
  19. Tremolada, Luca (2011). "Alla ricerca dell'innovazione smarrita. Botteghe e grandi fabbriche sulla frontiera digitale". Problemi dell'informazione (in Italian). XXXVI (1): 88–94. doi:10.1445/34933. Retrieved 13 August 2019.
  20. "PI cura un bug di sicurezza". Punto Informatico (in Italian). 20 May 2005. Retrieved 18 August 2019.
  21. Tripepi, Tiziana (19 June 2019). "Io sviluppo i contenuti, Google mi vende la pubblicità". Millionaire (in Italian). Retrieved 14 August 2019.
  22. Soave, Irene (18 February 2015). "Alla scoperta del metodo Aranzulla: niente paroloni, molti bigné perfetti". Corriere della Sera (in Italian).
  23. "Il consiglio definitivo di Aranzulla: "Imparate a disconnettervi, e disabilitate le notifiche"" (in Italian). Retrieved 16 March 2019.
  24. Frullanti, Marco "Frullo" (2016). "Bonus Stage. Salvatore Aranzulla: il boss finale di internet?". Facebook killed the Internet Star (in Italian). Nativi Digitali Edizioni. ISBN 9788898754540.
  25. "aranzulla.it Traffic Statistics". Alexa Internet. Retrieved 16 March 2019.
  26. "Perché il mitico Salvatore Aranzulla è stato cancellato da Wikipedia". bergamopost.it (in Italian). June 26, 2016. Retrieved 11 March 2019.
  27. Lechi, Isabella (26 February 2018). "Salvatore Aranzulla ovvero il genio dell'informatica che risolve tutti i nostri dubbi". Elle (Italian edition) (in Italian). Retrieved 20 August 2019.
  28. Caccamo, Giorgio (19 May 2019). "Salvatore Aranzulla: "Sono Mister Web, risolvo problemi"". quotidiano.net (in Italian). Retrieved 13 August 2019.
  29. Silvestre, Marta (20 January 2018). "Aranzulla, a Mirabella Imbaccari solo la residenza. «Non trovo un solo motivo per tornare a vivere qui»". MeridioNews (in Italian). Retrieved 1 December 2020.
  30. "La biografia di Aranzulla Salvatore" (in Italian). Retrieved 11 March 2019.
  31. Cagnazzo, Raffaella (11 June 2016). "Salvatore Aranzulla cancellato da Wikipedia. E lui replica: "Rosiconi"". Corriere della Sera (in Italian). Retrieved 14 July 2019.
  32. Nejrotti, Federico (9 June 2016). "Perché Salvatore Aranzulla è stato cancellato da Wikipedia". VICE Italia (in Italian). Retrieved 7 August 2019.
  33. "Salvatore Aranzulla cancellato da Wikipedia" (in Italian). TgCom24. 11 June 2016. Retrieved 20 August 2019.
  34. Andrei, Andrea (12 June 2016). "Salvatore Aranzulla cancellato da Wikipedia: considerato non enciclopedico". Il Gazzettino. Retrieved 13 August 2019.
  35. "Repubblica.it miglior sito di news italiano ai Macchianera Awards 2018". La Repubblica (in Italian). 11 November 2018. Retrieved 13 August 2019.
  36. "Sant'Agata, la candelora d'oro 2019 al talento catanese Salvatore Aranzulla". La Sicilia (in Italian). 24 January 2019. Retrieved 13 August 2019.
  37. Cannone, Pierangela (2 February 2019). "Salvatore Aranzulla: "Sto per ricevere la Candelora, che emozione!"". La Sicilia (in Italian). Retrieved 13 August 2019.
  38. Travisi, Paolo (4 February 2019). "Aranzulla, il "genio italiano del web", premiato con la Candelora d'Oro 2019". Leggo (in Italian). Retrieved 14 August 2019.
  39. "Sant'Agata: al via i festeggiamenti in attesa dell'abbraccio alla città" (video). TGR Sicilia. 3 February 2019. Retrieved 23 August 2019.
  40. "Gabry Ponte e Sergio Sylvestre: "In The Town", il video". TV Sorrisi e Canzoni (in Italian). 23 October 2017. Retrieved 19 August 2019.
  41. Caprodossi, Alessio (21 December 2018). "Salvatore Aranzulla racconta il suo doppiaggio in Ralph spacca Internet". Wired Italia (in Italian). Retrieved 13 March 2019.
  42. Ignazzi, Costanza (November 3, 2016). "Netflix, Salvatore Aranzulla nello spot di Black Mirror". Il Gazzettino. Retrieved 13 August 2019.
  43. "Dalla teoria alla pratica" (in Italian). mediaset.it. 24 April 2017. Retrieved 15 October 2020.

Bibliography
  • Super hacker. I segreti della sicurezza nella nuova era digitale
  • Hacker contro hacker. Manuale pratico e facile di controspionaggio informatico Sperling & Kupfer (2013)
  • Il metodo Aranzulla, Mondadori (2018)
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