Sang Bleu

Sang Bleu (French pronunciation: ​[ s ɑ̃bl ø]; lit. "Blue Blood") is an independent, multi-disciplinary media platform and creative agency. Encompassing Sang Bleu magazine: a publication centred around contemporary art, culture, fashion, fine art, performance art, literature, sociology, kink and tattooing;[1][2] SangBleu, a typeface under the type design company Swiss Typeface and a creative agency called Sang Bleu. Sang Bleu was initiated in 2006 in London, UK, by Maxime Plescia-Büchi, its Swiss creative director who currently runs it with his wife Hope Plescia-Büchi. Büchi works as a tattoo artist at Sang Bleu London together with a dozen other tattoo artists and temporary resident artists. Sang Bleu is notable for its publications,[3] its collaboration with Swiss luxury watchmaker Hublot[4][5] and its work on celebrities like Kanye West[6][7] and FKA Twigs. Sang Bleu is also known for creating logos and corporate typefaces for Balenciaga, Rick Owens, CSS Bard Hessel Museum, the City of Stockholm, Esquire magazine and Vogue.[8] It has held events at department stores including Selfridges,[9] the London Edition Hotel and Imperial Art Studios in Downtown Los Angeles.[10] In May 2016, the first international Sang Bleu studio opened in Zürich, Switzerland.[11]