Sara Dolnicar

Sara Dolnicar FASSA (born 9 January 1972 in Ljubljana, Slovenia) is a social scientist trained in Austria and studying market segmentation, sustainable tourism, and Airbnb. Since 2013, she is a Research Professor of Tourism at The University of Queensland in Brisbane, Australia. She has been recognized by the Republic of Slovenia for her research achievements.[1]

Education

Dolnicar completed a Magister degree in Business Administration in 1994, equivalent to a combined Bachelor and master's degree, and was awarded her Ph.D. in 1996 by the Vienna University of Economics and Business (Wirtschaftsuniversitaet Wien) on "Vacation Expectations of Summer Tourists in Austria – a Psychographic Taxonomy Using Neural Network Techniques", supervised by Professor Josef Mazanec. Dolnicar also holds a Magister in Psychology from the University of Vienna in 1998.

Career

Dolnicar worked at the Vienna University of Economics and Business (WU Wien) Institute for Tourism and Leisure Studies on short-term contracts during her Ph.D. and psychology degree. From 1998–2002 she was a researcher in a Centre of Excellence funded by the FWF (the Austrian research funding body) on a half-time fixed-term contract, as well as working in administrative roles, including serving as the Secretary General of the Austrian Society for Applied Research in Tourism.

Dolnicar took up a full-time teaching/research academic position in 2002 as a Senior Lecturer in the School of Management and Marketing at the University of Wollongong, Australia, and became a full professor in 2006, relatively young.[2] She served two terms as the Associate Dean (Research) in Commerce and was the Founding Director of the Institute for Innovation in Business and Social Research. She has received over AUD$4 million in funding,[2] and was awarded an Australian Research Council Queen Elizabeth II Fellowship of AUD$1.46 million in 2010 to research market segmentation, the highest of any ARC Discovery Scheme grant that year.[3][4] In 2011, UOW's tourism research, including Dolnicar's, received a 5 rating from the ARC, the only for tourism research in Australia.[5] She was on the board of Tourism Wollongong.[5][6] In 2013 she became a Research Professor at The University of Queensland in the then School of Tourism.[7] She was awarded an Australian Research Council Laureate Fellowship in 2019.[8]

Dolnicar's research has contributed to the improvement of market segmentation methodology,[9] measures in the social sciences, and the development and testing of measures to improve the environmental sustainability of tourism.[10] In August 2017, she did a TEDxUQ talk on her sustainable tourism research.[11] Dolnicar also researches public perceptions and acceptance of water conservation[12][13] and water from alternative sources such as recycled water,[14][15] including media inaccuracy and bias.[16] She has also studied attracting high-quality foster carers, and researched how to restore tourism to areas hit by disasters, by identifying "resilient travellers".[17][18] She has studied attendance of lectures by undergraduate students.[19]

Since 2018 she is Co-Editor-in-Chief of the journals Annals of Tourism Research.[20] Her h-index is 53.[21]

Recognition

Dolnicar is an elected fellow of three societies for tourism researchers, the International Academy for the Study of Tourism in 2013,[20] the International Association of Scientific Experts in Tourism (AIEST), and the Council for Australasian Tourism and Hospitality Education (CAUTHE). She has won a number of awards, including the Charles R. Goeldner Article of Excellence Award[22] for the best paper published in the preceding year in the Journal of Travel Research (in 2004 and 2016),[23] the UQ Excellence in Research Supervision award (2017),[24] the Travel and Tourism Research Association's Distinguished Researcher Award recognizing Dolnicar as a valuable resource in the tourism research community (2017),[25] the Association of Children's Welfare Agencies (ACWA) Service Partnership Award and the University of Wollongong Research Excellence Award for Senior Researcher.

Dolnicar received the Ambassador of Science Award of the Republic of Slovenia at an award ceremony held on 21 November 2016 in the country's capital and Dolnicar's birthplace, Ljubljana.[26][27][28] The Ambassador of Science award is the highest national prize the Republic of Slovenia awards to expatriate native Slovenian researchers in recognition of their global research excellence, the high impact of their work as well as their active engagement in international knowledge transfer. The US-based Travel and Tourism Research Association (TTRA) awarded her the Distinguished Researcher Award (2017) for ground-breaking research that positively impacts the tourism industry, and outstanding service to the tourism research community. In the Association's 48-year history this award has been given to only four people.

In 2019 Dolnicar was elected Fellow of the Academy of the Social Sciences in Australia.[29]

Selected work
  • Dolnicar, S. (2018) Peer-to-Peer Accommodation Networks: Pushing the boundaries. Oxford: Goodfellow Publishers. OPEN ACCESS
  • Dolnicar, S., Grün, B. & Leisch, F. (2018) Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful. New York: Springer. OPEN ACCESS
  • Juvan, E. & Dolnicar, S. (2014) The Attitude-Behaviour Gap in Sustainable Tourism. Annals of Tourism Research, 48:76-95.
  • Dolnicar, S., Hurlimann, A. & Grün, B. (2014) Branding Water. Water Research, 57: 325-338.
  • Dolnicar, S., Grün, B., Leisch, F. & Schmidt, K. (2014) Required Sample Sizes for Data-Driven Market Segmentation Analyses in Tourism. Journal of Travel Research, 53(3): 296-306.
  • Dolnicar, S. & Grün, B. (2013) Validly Measuring Destination Images in Survey Studies. Journal of Travel Research, 52(1): 3-13.
  • Hurlimann, A. & Dolnicar, S. (2010) When Public Opposition Defeats Alternative Water Projects - the Case of Toowoomba Australia. Water Research, 44: 287-297.
  • Dolnicar, S. & Rossiter, J.R. (2008) The Low Stability of Brand-Attribute Associations is Partly Due to Measurement Factors. International Journal of Research in Marketing, 25(2): 104-108.
  • Dolnicar, S. & Leisch, F. (2010) Evaluation of Structure and Reproducibility of Cluster Solutions Using the Bootstrap. Marketing Letters, 21(1): 83-101.
  • Dolnicar, S. & Grün, B. (2008) Challenging "Factor Cluster Segmentation". Journal of Travel Research, 47(1): 63-71.
  • Dimitriadou, E., Dolnicar, S. & Weingessel, A. (2002) An Examination of Indexes for Determining the Number of Clusters in Binary Data Sets. Psychometrika, 67(1): 137-160.

Personal life

Dolničar was born in Ljubljana, Slovenia, grew up in Vienna, Austria, and moved to Australia in 2002.[30] She is married and has two children.

References
  1. "Slovenia honours UQ Business School professor". UQ News. Retrieved 15 February 2018.
  2. Johnson, Nicola (1 October 2012). "15: Professor Sara Dolnicar". Publishing from Your PhD: Negotiating a Crowded Jungle. Gower Publishing. ISBN 9781409486527. Retrieved 28 October 2015.
  3. "ARC research grants success across the disciplines". UOW News. 26 October 2010. Retrieved 28 October 2015.
  4. "UOW academic gets a grand grant". Illawarra Mercury. 9 November 2010. Retrieved 28 October 2015.
  5. "University of Wollongong tops nation in tourism research". 31 January 2011. Retrieved 28 October 2015.
  6. Ellis, Greg (26 November 2009). "Board elects new chairman". Illawarra Mercury. Retrieved 28 October 2015.
  7. "UQ Tourism welcomes new professor". UQ News. 25 February 2013. Retrieved 28 October 2015.
  8. "ARC Laureate Fellowships". Australian Research Council. 16 September 2019. Retrieved 17 September 2019.
  9. "Looking for an unbiased answer". Illawarra Mercury. 7 December 2012. Retrieved 28 October 2015.
  10. Hoctor, Michelle (25 October 2011). "Enjoy 'green' getaway". Illawarra Mercury. Retrieved 28 October 2015.
  11. TEDx Talks (13 September 2017). "How to waste less on vacation - Sara Dolnicar - TEDxUQ". YouTube. Retrieved 9 November 2018.
  12. "Public 'aware but not acting' on saving water". ABC News. 14 October 2009. Retrieved 28 October 2015.
  13. Young, Damon (30 July 2012). "Our alien desiccated home". ABC Environment. Retrieved 28 October 2015.
  14. Birnbauer, William (7 January 2007). "Recycled water? We're not that thirsty". The Age. Retrieved 28 October 2015.
  15. Kay, Ross; Dowsett, David (2 April 2015). "It's time to talk about drinking recycled toilet water". ABC Wide Bay. Retrieved 28 October 2015.
  16. Thelwell, Lizzie (15 October 2012). "Media may influence water-saving behaviour". Science Network Western Australia. Retrieved 28 October 2015.
  17. "Philippines tourism to suffer as Super Typhoon Haiyan hits". The Australian. 8 November 2013. Retrieved 28 October 2015.
  18. Wilson, Cameron (2 October 2013). "Resilient travellers key to disaster recovery". ABC Radio. Retrieved 28 October 2015.
  19. Hall, Sam (15 March 2011). "Dodging lectures with some digital help". Illawarra Mercury. Retrieved 28 October 2015.
  20. "Academy awards fellowship to tourism researcher". University of Queensland. 14 October 2013. Retrieved 28 October 2015.
  21. "Sara Dolnicar - Google Scholar Citations". Scholar.google.com.au. Retrieved 9 November 2018.
  22. "SAGE Journals: Your gateway to world-class journal research" (PDF). jtr.sagepub.com. Retrieved 9 November 2018.
  23. "Tourism Professor receives acclaimed award for the second time in career - UQ Business School". www.business.uq.edu.au. Retrieved 9 November 2018.
  24. "UQ shines spotlight on research excellence". Uq.edu.au. Retrieved 9 November 2018.
  25. "Archived copy". Archived from the original on 9 August 2017. Retrieved 9 August 2017.CS1 maint: archived copy as title (link)
  26. "Slovesnost ob podelitvi Zoisovih nagrad in priznanj, priznanja ambasador znanosti in Puhovega priznanja 2016, prenos iz Cankarjevega doma". 4d.rtvslo.si. Retrieved 9 November 2018.
  27. Petrič, Silvestra Rogelj (21 November 2016). "V znamenju vrhuncev slovenske znanosti". Delo.si. Retrieved 9 November 2018.
  28. "Letošnja bera slovenske znanstvene odličnosti". Radioprvi.rtvslo.si. Retrieved 9 November 2018.
  29. "Academy Fellow: Professor Sara Dolnicar FASSA". Academy of the Social Sciences in Australia. Retrieved 6 October 2020.
  30. "In the spotlight: Sara Dolnicar" (PDF). CONNECT: iTouR WOLLONGONG. July 2012. Retrieved 28 October 2015.
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