Shannon Coulter

Shannon Coulter is an American marketing consultant and full-time activist. She is most notably responsible for the creation of the GrabYourWallet movement to boycott retailers that carry Trump-related products.[2]

Shannon Coulter
At Day Without a Woman San Francisco, March 2017
Born1972 (age 4849)
Fort Wayne, Indiana[1]
NationalityAmerican[1]
EducationPenn State[1]
OccupationDigital marketing[1] and Activism
Known forAnti-Trump activism
Websitehttps://grabyourwallet.org/

Youth Activism

Shannon Coulter was born in Fort Wayne, Indiana and grew up in San Francisco, California.[3] Coulter demonstrated her passion for activism at a young age. Aged seven, she created an all-girls club dubbed the Ladybugs. The club's goal was to remove trash from forest floors and enjoy the time spent with other young girls. Although she was quite young, it was a notable beginning to her activism and care for the environment.[3]

Marketing career

Coulter's career began with a marketing position at a solar energy startup. She used her interest in solar energy and experience in working at a startup to discover what it takes for people to take action and become connected to a larger movement.[3]

References

  1. Rachel Adams (February 25, 2017). "The Anti-Trump Activist Taking On Retailers". New York Times. Retrieved February 24, 2016. ... rents by the hour, Shannon Coulter ticks off the activities she gave up in defiance of President Donald J. Trump: renting movies with her husband on Amazon, ...runs her shoestring movement from her home ... Thousands of people have contacted the stores Ms. Coulter has on her boycott list, including Macy’s and Amazon. ...Ms. Coulter, 45, ... unlikely general of the digital army now supporting her campaign, Grab Your Wallet. ... she does not accept compensation ... Indiana, Ms. Coulter studied journalism at Penn State.... 32,000 people visit her site in an hour,...
  2. Sarah Halzack (February 13, 2017). "The woman behind the boycott that is pressuring retailers to dump the Trumps". Washington Post. Retrieved February 24, 2016. ...Coulter began a campaign called GrabYourWallet, which encourages shoppers to stay away from retailers that sell all manner of Trump-branded goods,... big-name chains started to back away from Trump goods, including Neiman Marcus, Belk and, most prominently, Nordstrom — ...
  3. Imani, Blair (2018). Modern Herstory: Stories of Women and Nonbinary People Rewriting History. California: Ten Speeds Press. p. 148. ISBN 978-0-399-58223-3.
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