Sheherazade Goldsmith

In 2000, while pregnant with her first child, she and her friend Serena Cook opened Deli'Organic, an organic delicatessen in Battersea's so-called "Nappy Valley". The café also soon became one of the first of its kind to set up what W Magazine called a "thriving business delivering fresh, organic baby food" to interested mothers.[5] Goldsmith cooked children's food from the shop's kitchen and served customers for nearly two years, her deli's best-seller being the full English breakfast: restaurant critic A. A. Gill said in a review, "The Deli'Organic is, despite everything, quite fun in a homespun, uncomfortable... way."[6] After the birth of her second child in 2002, Goldsmith closed down the enterprise.

Goldsmith has contributed articles on environmental concerns, organic food and products, style and beauty, and other topics to a variety of national newspapers and publications. She wrote a regular column for The Sunday Times on organic food and dining from October 2002 to March 2003. She has also written columns for The Daily Telegraph[7][8] and has been a food contributor to Harper's Bazaar magazine. Goldsmith has also contributed columns and recipes to various media organizations and brand names such as Sophie Grigson's The Fairtrade Everyday Cookbook,[9][10] Waitrose,[11] and the UKTV Food channel.[12]

Goldsmith is the editor-in-chief of A Slice of Organic Life: Get Closer to the Soil Without Going the Whole Hog, which was published by Dorling Kindersley in 2007 and became a best-seller [13] The book offers more than 90 self-contained projects to grow food organically, cook homegrown produce, and keep specific livestock, with different applications for city dwellers, suburban populations and homeowners with vast lands. The publication's projects range from growing strawberries in a hanging basket to keeping chickens or energy saving tips for home. BookPage called the book "an earnest, friendly manual that'll entice you into the kitchen to make jam, even if you've never before successfully boiled water": its central aim was to illustrate "that you can live anywhere and still make a contribution to the environment without actually making any sacrifices".[14] After the book's publication, Goldsmith stated, "there is a huge misconception that being green is more labour-intensive, more expensive and means giving up all your creature comforts."

Goldsmith's second book, called A Greener Christmas, was published by Dorling Kindersley in September 2008.[15] A Greener Christmas is a collection of various projects to help families celebrate an environmentally-friendly Christmas.

Goldsmith's interest in environmental issues was sparked by motherhood: "I became interested when I became pregnant with Uma, and then suddenly became very concerned with what I was eating, what I was washing with and so on, and the effect it would have on the baby. When your child is born you start to worry about a zillion other aspects too, such as toys, food and toiletries," she told Health and Organic Living magazine.[16] She is an admirer of Sir David Attenborough, whose "love, passion and also his understanding of nature and what she can offer" she has often praised.[17] She is a longstanding event organiser and donor of the Soil Association, for which she also served as a spokesperson during its Organic Fortnight from 6 to 21 September 2008.[13][18]