Shishang Xiansheng

Shishang xiansheng (时尚先生; meaning Mr Fashionable in English) is a Chinese monthly men's magazine. It is the first men's magazine in the country.[1] In addition, it was the sole magazine targeted Chinese men until 2000 when Da Dushi, another men's magazine, was launched.[1]

Shishang Xiansheng
CategoriesMen's magazine
FrequencyMonthly
PublisherTrends magazine group
Year founded1993 (1993)
CompanyTrends Media Group
IDG
Hearst
CountryChina
LanguageChinese

History and profile

The magazine was started in 1993 as a supplement to Shishang yieng, a women's magazine.[1][2] The founding company was the Trends magazine group.[1] From 1997 Shishang xiansheng became a separate title.[2] Two years later the magazine began to be published as the Chinese version of the American men's magazine Esquire.[1][2][3] Upon this an English script Esquire was added to the background of its title.[4]

Shishang xiansheng is a venture of Trends Media Group, International Data Group (IDG), and Hearst.[4] The magazine is published by the Trends magazine group on a monthly basis.[5] Its target audience is affluent Chinese men in their 30s and 40s.[6] The stated objective of Shishang xiansheng is to provide a harmonious balance between the material and spiritual wealth, which reminds the official discourse of Chinese state "to grab with both hands, with both hands tough."[7] It mostly covers the topics of fashion and accessories.[7]

The magazine established an award, Man of the Year, in 2004.[8] In 2005 Wang Feng was appointed the editor-in-chief of the magazine.[4] In 2008 a movie, Esquire Runway, was produced by the publishing company to celebrate the fifteenth anniversary of the magazine.[9] Shishang xiansheng was the best selling men's magazine in China in 2010 with a circulation of 680,000 copies based on the reports by the publishing company.[5]

References
  1. "Men's magazines all the rage in China". Asia One. 15 January 2013. Retrieved 19 February 2017.
  2. Geng Song; Derek Hird (7 November 2013). Men and Masculinities in Contemporary China. BRILL. p. 57. ISBN 978-90-04-26491-5. Retrieved 19 February 2017.
  3. Jeremy Goldkorn (2 February 2004). "Esquire China". Danwei. Retrieved 19 February 2017.
  4. Shuang Li (2011). "The New Generation of Lifestyle Magazine Journalism in China: The Professional Approach" (PhD Thesis). University of Westminster. Retrieved 19 February 2017.
  5. "World Magazine Trends 2010/2011. China 2011" (PDF). FIPP. Retrieved 19 February 2017.
  6. Geng Song; Derek Hird (7 November 2013). Men and Masculinities in Contemporary China. BRILL. p. 70. ISBN 978-90-04-26491-5. Retrieved 19 February 2017.
  7. Tracy K. Lee (2012). "Constructing Consumerist Masculinities: Men's Lifestyle Magazines in Contemporary China" (PDF). Monash University. Retrieved 19 February 2017.
  8. Tracy Lee; Geng Song (July 2010). "Consumption, Class Formation and Sexuality: Reading Men's Lifestyle Magazines in China". The China Journal (64). Retrieved 19 February 2017.
  9. Derek Elley (27 June 2008). "Review: 'Esquire Runway'". Variety. Retrieved 19 February 2017.
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