Smashproof

Smashproof is a New Zealand hip hop group, consisting of Sid Diamond, Tyree, and Deach. The name "Smashproof" is a play on the word "Bulletproof".

Smashproof
OriginAuckland, New Zealand
GenresNew Zealand hip hop, alternative hip hop, trip hop
Years active2009–present
LabelsMove The Crowd Records, Universal Music Group
Associated actsGin Wigmore, Mr Sicc, Awa, Pieter T, Juse, Nina Sky, Ethical, Twice As Nice
WebsiteMove The Crowd
MembersTyree
Young Sid
Deach

They are best known for the song "Brother", in which they show their version of what is going on in South Auckland.[1] It spent eleven consecutive weeks at number one on the New Zealand RIANZ singles chart in 2009.[2] The song features singer Gin Wigmore.

Their first release came in 2005, with the Juse-produced "Ride Til' I Die", which gained club play across New Zealand and Australia. The group released their debut album The Weekend on 23 March 2009 and have gone on to have three consecutive top twenty singles on the New Zealand singles Chart.

In 2009, Smashproof toured throughout the country performing at secondary schools to raise funds for Samoan tsunami relief. The group has toured with hip hop artist Jay-Z.

Discography

Albums
Year Title NZ chart[3]
2009 The Weekend
  • Released: 23 March
  • Label: Move The Crowd
 3

Singles
Year Title NZ chart[3] Album Certification Sales
2009 "Brother" (featuring Gin Wigmore) 1[4] The Weekend 2x Platinum[5] 30,000+
"It's Friday" 18
"Ordinary Life" 7[5] Gold 7,500+

Music videos
Year Title Director
2009 "Brother" Chris Graham[6]
"It's Friday"
"Ordinary Life" Andrew Morton

References
  1. http://www.stuff.co.nz/national/3203809/Tagger-killer-Bruce-Emery-to-be-freed
  2. NZPA (29 April 2009). "Smashproof break chart record". The New Zealand Herald.
  3. "Smashproof in New Zealand charts". Hung Medien. charts.nz. Retrieved 11 July 2010.
  4. Charts.nz
  5. "Latest Gold / Platinum Singles". RadioScope New Zealand. 25 October 2009. Retrieved 28 October 2009.
  6. Kiwi Hit Clips (Media notes). New Zealand On Air.
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