Snoh Aalegra

Snoh Nowrozi[2] (born Shahrzad Fooladi,[1] 13 September 1987), better known by her stage name, Snoh Aalegra (/ˈsnˈæliɡrɑː/), is a Swedish singer and songwriter based in Los Angeles. Her debut album Feels was released in 2017, followed by Ugh, Those Feels Again in 2019.

Snoh Aalegra
Aalegra in April 2016
Background information
Birth nameShahrzad Fooladi[1]
Also known as
  • Sheri
Born (1987-09-13) 13 September 1987
Uppsala, Sweden
OriginStockholm, Sweden
Genres
Occupation(s)
  • Singer
  • songwriter
InstrumentsVocals
Years active2001–present
Labels
Associated acts
Websitesnohaalegra.com

Life and career

1987–2008: Early life and career beginnings

Aalegra was born on 13 September 1987 in Uppsala, Sweden to Persian parents.[1][3] She grew up in Enköping, Sweden,[4] moving there with her mother following her parents' divorce.[5][6] They later moved to Stockholm.[7] She began writing music at the age of 9.[8]

In 2001, at the age of 13, Aalegra signed an artist development deal with Sony Music Sweden.[6] She would ultimately leave Sony Sweden with no music being released throughout the deal.[9][10][11]

2009–2013: Career beginnings as Sheri, First Sign

Aalegra at Stockholm Pride in 2009

In 2009, Aalegra began her musical career using the mononym Sheri.[4] She released her debut single "Hit and Run" on 16 February 2009, with production by Andreas Carlsson. The single peaked at number 12 on the Swedish Single Charts.[12] She released her second single "U Got Me Good" on 4 December 2009, reaching number 2 on the Swedish Single Charts.[13]

On 6 April 2010, under the name Sheri, she released the studio album First Sign, on Universal Music Sweden. It features a cover of the 1984 song "Smooth Operator" by Sade, and the singles "Hit And Run" and "U Got Me Good".[14]

She signed with No I.D.'s ARTium Recordings in 2013.[10]

2014–2018: Debut as Snoh Aalegra, Feels

In July 2014, she debuted her new name, Snoh Aalegra, and appeared on Common's tenth studio album, Nobody's Smiling, featuring on the song "Hustle Harder".[15][16] She released her debut single, "Bad Things" featuring Common, in October 2014, and her debut EP, There Will Be Sunshine, on 17 November 2014 through ARTium/Epic.[10] The EP includes "Stockholm, Pt. II (Outro)" featuring Cocaine 80s.[17]

In 2014, she became a protégé of Prince, after he discovered her music and reached out to her.[18] He mentored her until his death in 2016.[6][19]

In February 2015, Aalegra said in an interview that she had changed her legal name to Snoh Nowrozi.[20] She added "Aalegra" to her stage name, she said, because it means "joyful" in Italian (changing the spelling of "allegra" to make it her own), and because there was already an artist named Snoh.[21][22] On 11 February 2015, Aalegra released her first single as Snoh Aalegra, "Emotional", produced by RZA.[21] She also appeared on Vince Staples' debut album, Summertime '06 in June 2015, providing vocals for the song, "Jump Off the Roof".[23]

Aalegra released the EP Don't Explain on 8 April 2016 through ARTium Recordings, with features and production from James Fauntleroy, No I.D., Boi-1da, Christian Rich and DJ Dahi.[7][8] The EP features a cover of the 1944 song, "Don't Explain" by Billie Holiday and Arthur Herzog Jr.[24] John Mayer plays guitar on "Under the Influence",[9] and the final track, "Chaos", was written by Sia.[20] In 2017, she went on her first North American tour, in support of Daniel Caesar.[11]

On 20 October 2017, Aalegra released her debut album, Feels, with features from Vince Staples, Vic Mensa, Logic, and Timbuktu.[11] The album is a "nostalgic blend of soul and R&B" which she calls "cinematic soul". Her single "Time" was sampled by Drake on "Do Not Disturb", the closing track on his 2017 mixtape More Life.[11][19] On September 12, 2018, her single "Nothing Burns Like the Cold" produced by Christian Rich and featuring Vince Staples, was used by Apple for their iPhone XS announcement video and commercials.[25][26] In the fall of 2018, Aalegra headlined her first North American tour with support from Mereba and Leven Kali.[27]

2019–present: Ugh, Those Feels Again and new music

In August 2019, Aalegra released her second album, Ugh, Those Feels Again, on ARTium Recordings.[28] The album is considered to be a sequel to Feels, similar in mood and thematically.[16][29] The album peaked at number 3 on the Billboard R&B Album Sales chart, number 6 on the Billboard Top R&B Albums chart,[30] and number 73 on the Billboard 200 chart.[31] The single "I Want You Around" reached number 1 on the Billboard Adult R&B Songs chart.[32] She recorded the song "Wolves Are Out Tonight", produced by Swizz Beatz, for the soundtrack to the 2019 EPIX television series Godfather of Harlem.[33] She released the video to her single "Whoa", starring herself and actor Michael B. Jordan, on December 13, 2019.[1] In the fall of 2019, she headlined a European and North American tour, with support from Baby Rose and Giveon,[34] and reached number 1 on the Bandsintown + Billboard Global Rising Artists Index.[35]

In February 2020, NPR's Tiny Desk Concerts released Aalegra's performance where she sang "Love Like That", "I Want You Around", "Whoa", "Fool For You", and "Find Someone Like You".[36]

On 9 March 2020, it was announced that Aalegra had signed a recording contract with Roc Nation/Universal Music Group with a partnership with her current label ARTium Records, and released her first single through both labels "Dying 4 Your Love" on July 10. She had announced that she was working on her next album in her latest interview.[37]

Artistry

Aalegra cites James Brown, Michael Jackson, Whitney Houston, Prince, Brandy, Lauryn Hill, Missy Elliott, Robyn, and Mariah Carey as musical influences.[38][20][28][39][40][41] She also credits film score orchestras and arrangements with influencing her sound.[41] She has said that she first fell in love with music at the age of 7 when she heard Whitney Houston's The Bodyguard soundtrack.[6][40]

Personal life

Aalegra has resided in Los Angeles, California since 2012, after briefly living in London.[20] She speaks Persian, Swedish and English.[3]

Awards

Year Award Category Work Result Ref
2015 Scandinavian Soul Music Awards Best Soul/Pop Artist Herself Nominated [20]
2019 Skap Soulpris Won [42]
2020 Grammis Album of the Year Ugh, Those Feels Again Nominated [43]
Artist of the Year Herself Nominated [44]
P3 Guld Hip Hop / R&B of the Year Nominated [45]
Soul Train Music Awards Soul Train Music Award for Best New Artist Won [46]

Discography

Studio albums

Title Details Peak chart positions
US
[31]
US
R&B
/HH

[47]
US
R&B

[48]
CAN
[49]
Feels
- Ugh, those feels again
  • Released: 16 August 2019[51]
  • Labels: ARTium
  • Formats: CD, digital download
73396100
"—" denotes a recording that did not chart or was not released in that territory.

EPs

Title Details
There Will Be Sunshine
Don't Explain
  • Released: 8 April 2016[53]
  • Labels: ARTium
  • Formats: CD, digital download

Singles

Title Year Peak chart positions Album
US Bub.
[54]
US
R&B

[55]
US
R&B/HH
Airplay

[56]
US Adult R&B
[32]
"Bad Things"
(featuring Common)
2014 There Will Be Sunshine
"Emotional" 2015 Non-album single
"In Your River" 2016 Don't Explain
"Under the Influence"
"Feels" 2017 Feels
"Nothing Burns Like the Cold"
(featuring Vince Staples)
"Time"
"Fool For You"
"Sometimes"
(featuring Logic)
"Home (Remix)"
(featuring Logic)
Non-album single
"Out of Your Way"
(featuring Luke James)
2018
"I Want You Around" 2019 2321131 Ugh, Those Feels Again
"You"
"Find Someone Like You"
"Situationship"[57]
"Whoa"
(solo or featuring Pharrell Williams)
21162
"Wolves Are Out Tonight" Godfather of Harlem OST
"Dying 4 Your Love" 2020 24 TBA
"—" denotes a recording that did not chart or was not released in that territory.

Guest appearances

Title Year Other artist(s) Album
"Hustle Harder" 2014 Common, Dreezy Nobody's Smiling
"Jump off the Roof" 2015 Vince Staples Summertime '06
"Cruel Intentions (Remix)" 2016 JMSN Non-album single
"Way To Go" 2017 Joyner Lucas 508-507-2209
"Comin Back" 2018 Kawala Bravo Comin Back
"Time" 2019 Boogie Everythings for Sale
"Between Us" 2020 Dvsn A Muse In Her Feelings
"You Save Me" Alicia Keys Alicia
"Last Time"[58] Giveon When It's All Said and Done

As Sheri

Studio albums

Title Album details
First Sign

Singles

Title Year Peak chart positions Album
SWE
[59]
"Hit and Run" 2009 12 First Sign
"First Sign"
"U Got Me Good" 2
"Smooth Operator"
"—" denotes a recording that did not chart or was not released in that territory.

Tours

Headlining

  • Feels Tour (2018)[60]
  • Ugh, A Mini Tour Again (2019)[61]

Supporting

References

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  2. Joshi, Tara (17 August 2019). "One to watch: Snoh Aalegra". The Guardian.
  3. Ijaduola, Deborah (17 November 2017). "Snoh Aalegra: on connecting the dots of her Swedish-Persian heritage". gal-dem. Archived from the original on 8 December 2019. Retrieved 17 March 2020.
  4. Erwik, Alexander (10 December 2008). "Sheri - nästa års stora svenska stjärna - Finest.se". Finest.se (in Swedish). Archived from the original on 28 February 2012. Retrieved 11 October 2018.
  5. "First Look Friday: Snoh Aalegra's Fresh Take On R&B". Okayplayer. 16 January 2015. Retrieved 15 October 2018.
  6. Domanick, Andrea (24 September 2019). "Snoh Aalegra and the Beauty of Otherness". Playboy.
  7. Wally, Maxine (16 August 2019). "Snoh Aalegra Finds Home on Her New Album, 'Ugh, Those Feels Again'". WWD.
  8. Ju, Shirley (16 August 2019). "Snoh Aalegra on Prince's Lessons - And Her New Album". Tidal.
  9. Gore, Sydney (21 November 2018). "Snoh Aalegra on Writing Heavy Songs That Resist The Mainstream". Highsnobiety. Retrieved 1 August 2019.
  10. Brara, Noor (24 November 2014). "Discovery: Snoh Aalegra - Interview Magazine". Interview Magazine. Retrieved 12 October 2018.
  11. Shouneyia, Alexa (26 October 2017). "Snoh Aalegra Talks New Album 'Feels,' Working With No I.D. & the Best Advice She Received From Prince". Billboard. Retrieved 7 October 2018.
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