Sophie Newton

Sophie Newton is the Chief Operating Officer at Brainlabs Digital, a pay-per-click marketing agency. She is committed to improve the representation of women in technology.

Sophie Newton
Alma materUniversity of Oxford
EmployerBrainlabs Digital
Known forPay-per-click Marketing

Education

Newton attended South Hampstead High School, which she says helped to shape her career in technology.[1] "South Hampstead gave me the confidence to fight for what I believe in and showed me how rewarding it is to work on something that I am passionate about".[2] She completed a master's degree in mathematics at the University of Oxford in 2011, where she finished top of the year.[3] Newton was awarded Oxford's Gibbs Mathematics Prize.[4][5] Newton is related to Albert Einstein. She is an Arsenal fan, and worked briefly in fashion before becoming director of Brainlabs.[6]

Career

Brainlabs Digital are focused on the use of data and statistics to scientifically optimise web businesses.[2] Newton joined Brainlabs in 2013 and has since been personally responsible for £4 million of new business.[1] Since Newton became director she has designed training programmes for new staff and built new technology, picking up 11 industry awards.[7] Newton notes that despite the data-driven environment, it is essential to have a creative, collaborative mindset.[8]

In 2015 Brainlabs won three awards at the UK Search Awards: Best Local Campaign, Best PPC Campaign and Best Large PPC Agency.[9] In 2016 Brainlabs Digital won Agency of the Year and the Direct & Digital Marketing Award from The Masters of Marketing.[10] In 2017 Brainlabs was listed first on Deloitte Tech Tack's Fast 50 for UK companies, and 4th in the Financial Times' 1000 Fastest Growing Companies in Europe.[11][12]

Equality

Brainlabs are renowned for challenging the toxic culture of technology.[13] When Newton joined Brainlabs Digital, she analysed pay across all staff and found an average difference of 8.6% between men and women's salaries.[14] After consulting her team, Newton decided to increase women's salaries by 8.6%, a "pay gap tax" that has resulted in Brainlabs boasting 50:50 men and women employees.[15]

She is recognised as being a leader in work-place equality.[16][17] In 2016 Newton won the Institute of Practitioners in Advertising Women of Tomorrow Award.[18][7] In 2017 she won the FDM Everywoman in Tech Inspiration Award.[19][20]

References
  1. "Alumna of the Year 2017 nominee profile: Sophie Newton, South Hampstead High School". Girls' Day School Trust. 2017-04-13. Retrieved 2018-01-31.
  2. "SHHS Motivational Monday: Sophie Newton | News | South Hampstead High School". www.shhs.gdst.net. Retrieved 2018-01-31.
  3. webvid.co.uk. "Sophie Newton". Campaign Creative Tech Awards. Retrieved 2018-01-31.
  4. "Sophie Newton can count herself a very clever mathematician". www.thejc.com. Retrieved 2018-01-31.
  5. "Undergraduate Prizes | Mathematical Institute". www.maths.ox.ac.uk. Retrieved 2018-01-31.
  6. "The Team – Programmatic, Paid Social & PPC Agency in London & New York". Programmatic, Paid Social & PPC Agency in London & New York. Retrieved 2018-01-31.
  7. "Women of Tomorrow Awards 2016 Winners". www.ipa.co.uk. Retrieved 2018-01-31.
  8. "Search Superstars: Getting creative with search". Retrieved 2018-01-31.
  9. "Brainlabs: Best Large PPC Agency – Programmatic, Paid Social & PPC Agency in London & New York". Programmatic, Paid Social & PPC Agency in London & New York. 2015-11-27. Retrieved 2018-01-31.
  10. "Brainlabs is Agency Of The Year! - Programmatic, Paid Social & PPC Agency in London & New York". Programmatic, Paid Social & PPC Agency in London & New York. 2016-10-05. Retrieved 2018-01-31.
  11. "The FT 1000: Europe's fastest-growing companies". ig.ft.com. Retrieved 2018-01-31.
  12. "Brainlabs #1 in Deloitte Tech Track Fast 50 - Programmatic, Paid Social & PPC Agency in London & New York". Programmatic, Paid Social & PPC Agency in London & New York. 2016-11-18. Retrieved 2018-01-31.
  13. "A good time to be a girl?". Girls' Day School Trust. 2017-06-14. Retrieved 2018-01-31.
  14. Allen, Katie (2016-06-12). "How to end the UK's gender pay gap". the Guardian. Retrieved 2018-01-31.
  15. "Yes, you can eradicate the gender pay gap … and here's how - Sophie Newton, Chief Operating Officer at Brainlabs - Womanthology". Womanthology. 2017-04-05. Retrieved 2018-01-31.
  16. CloudMovesTV (2017-03-24), Thought Leader Interview Sophie Newton, Co-Founder BrainLabs, retrieved 2018-01-31
  17. "Marketing Land Events Speaker: Sophie Newton". marketinglandevents.com. Retrieved 2018-01-31.
  18. Institute of Practitioners in Advertising (2016-03-09), IPA Women of Tomorrow Awards 2016 winner Sophie Newton, retrieved 2018-01-31
  19. Soni(techUK), Doniya. "Guest Blog: Sophie Newton, Winner of FDM Everywoman in Tech Inspiration Award". Retrieved 2018-01-31.
  20. "Tech industry's brightest stars celebrated at 2017 FDM everywoman in Technology Awards". Everywoman. 2017-02-08. Retrieved 2018-01-31.
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