Spelling

Learning proper spelling by rote is a traditional element of elementary education and divergence from standard spelling is often perceived as an indicator of low intelligence, illiteracy, or lower class standing.[4]

Spelling tests are commonly used to assess a student's mastery over the words in the spelling lessons the student has received so far. They can also be an effective practice method. Spelling bees are competitions to determine the best speller of a group. Prominent spelling bees are even televised, such as the National Spelling Bee in the United States.

Divergent spelling is a popular advertising technique, used to attract attention or to render a trademark "suggestive" rather than "merely descriptive." The pastry chains Dunkin' Donuts and Krispy Kreme, for example, employ non-standard spellings.

A misspelling of purchased on a service station sign.

While some words admit multiple spellings, some spellings are not considered standard. These are commonly called "misspellings". A misspelled word can be a series of letters that represents no correctly spelled word of the same language at all (such as "leik" for "like") or a correct spelling of another word (such as writing "here" when one means "hear", or "no" when one means "know"). Misspellings of the latter type is called "atomic typo" and it can easily make their way into printed material because they are not caught by simple computerized spell checkers.

Misspellings may be due to typing errors (e.g. the transposition error teh for the), lack of knowledge of the normative spelling, or lack of concern over spelling rules at all. Whether or not a word is misspelled may depend on context and the orthographic conventions adopted, as is the case with American / British English distinctions. Misspelling can also be a matter of opinion when variant spellings are accepted by some and not by others. For example, "miniscule" (for "minuscule") is a misspelling to many,[5] and yet it is listed as an acceptable variant in some dictionaries.[6][7]

A well-known Internet scam involves the registration of domain names that are deliberate misspellings of well-known corporate names to mislead or defraud. The practice is commonly known as "typosquatting."[8]

According to Ghil'ad Zuckermann, in the Australian 1976 Population Census, Presbyterian Australians used 383 different spellings to describe their own denomination. For example: presbeterian, prespertarian, prespreterian, presbiterian, presbyrterian, presbytarians, presybyterian, presybeterian, presyterian, presbytrian, prespeterian, prebyterian, presbytarian, presbyerian, presbertarian, presbetraian, presybartian, presyberian, prysbyterian, presbyterian, presbetarian, presbaterian, prebytarian, prebysterian, presbertain, preysbyerian, presbitarin, prsbyterian.[9]^:210

• Cleveland, Ohio – the leader of the crew that surveyed the town's territory was General Moses Cleaveland, and the region was named in his honor; reportedly the town's first newspaper, the Cleveland Advertiser, could not fit the town's name in its masthead without removing the first "a" from the name.[10]
• Google – accidental misspelling of googol.[11] According to Google's vice president, as quoted on a BBC The Money Programme documentary, January 2006, the founders – noted for their poor spelling – registered Google as a trademark and web address before someone pointed out that it was not correct. It's possible Google took this spelling from Steve Martin's "Googlephonics" track from his 1979 album "Comedy Is Not Pretty." In it, he described Googlephonic as being "...the highest number of speakers before infinity."
• Ovaltine, a popular bedtime drink in the UK and Australia, came about because someone misspelled the original name Ovomaltine on the trademark documentation.
• Referer – common misspelling of the word referrer. It is so common that it made it into the official specification of HTTP – the communication protocol of the World Wide Web – and has, therefore, become the standard industry spelling when discussing HTTP referers.[12]
• Sequim, Washington – "In 1879 the first post office was built and named 'Seguin' for the surrounding area. [...] In 1907, due to a Postal Official's error in reading an official report, the post office was titled 'Seguim' for approximately a month. With the next report, the Official read the letter 'g' as a 'q' and the post office here became known as 'Sequim.' The name change did not worry the residents enough to protest. It has been known as Sequim ever since."[13]
• According to some, the name of Quartzsite, a mining town in Arizona, was spelled wrongly. It should be Quartzite, after the mineral quartzite.[14]
• Zenith – Arabic zamt was misread; in Latin letters, at the time, the letter i was never dotted, so "m" looked like "ni".[15]
• Arab, Alabama – This town in north Alabama was named Arad, after its founder, Arad Thompson, but the name was misspelled on a US Post Office map as "Arab", and the misspelled name stuck.