Square Yards

Square Yards is a technology that enables transaction platform. It owns and operates the real estate aggregation and transaction portal squareyards.com and Square Connect mobile app for property brokers.[2] The company claims to be the #1 pan-India distributor by revenues for primary residential real estate in India, and virtual monopoly in key NRI markets.[3][4] It aggregates 6000 realty projects of around 500 developers and builders and distributes around 27,000 different configurations of homes. It also has a network of 15,000 brokers in 31 cities in India and overseas.[5]

Square Yards
Type of businessE-commerce, real estate
Available inEnglish
FoundedNovember 2013 (2013-11)
HeadquartersGurgaon, India
No. of locations10 countries & 31 cities
Area servedIndia, UAE, Hong Kong, Singapore, London, Australia, Qatar, Oman, United States, and Canada
Founder(s)Tanuj Shori, Kanika Gupta Shori[1]
CEOTanuj Shori
Employees1000+
URLwww.squareyards.com
LaunchedNovember 2013
Current statusOnline

The company has a presence in 10 countries including India, UAE, Qatar, Oman, Singapore, UK, Hong Kong, Australia and Canada. Its customers are serviced by Portfolio Managers and Relationship Managers (like private banking) with Property purchase Documentation, Home Loan/Mortgage Support, Taxation & Legal services, Portfolio management and restructuring etc.[6]

In November 2016, Square Yards raised $12 million from Reliance ADAG group in series A round.[7] Earlier in 2015, Squareyards had raised $6 million in pre-Series A funding from a clutch of investors based in Singapore and Hong Kong.[8]

In its second round of funding, Square Yards successfully raises $20-million equity capital from a clutch of investors including Times Group, Genkai Capital, PropertyGuru founders Steve Melhuish & Jani Rautiainen, and former chairman of Singtel & DBS — Koh Boon Hwee.[9]

History

Square Yards was founded in 2013 by Tanuj Shori, an alumnus of Indian Institute of Management- Lucknow, ex banker with Nomura and Lehman Brothers; and Kanika Gupta, an alumnus of Wharton Business School in Hong Kong. It is headquartered at Gurgaon, India.[10]

Expansion

Square Yards has its Indian offices in Gurgaon, Ahmedabad, Bangalore, Chennai, Jaipur, Hyderabad, Kolkata, Mumbai, Noida, New Delhi, Pune, Navi Mumbai, Vizag, Vijaywada and international offices in Abu Dhabi, Dubai, Sharjah, Hong Kong, Singapore, Toronto, Vancouver, Doha, Muscat, Bahrain, Kuwait, Sydney and Melbourne.

Square Yards set to go on an expansion spree in 2018.[11]

In November 2016, Squareyards opened its offices in Vancouver and Toronto[12]

In Jan 2016, Squareyards opened its offices in Australia and Muscat[13]

In October 2015, Squareyards opens office in Qatar[14]

Awards and Recognitions

SquareYards ranks in Financial Times's ranking of 500 high-growth companies from the Apac region comes at an inauspicious time for businesses.[15]

In the third quarter of the Year 2019, Square Yards was conferred with the prestigious “PropTech Company of the Year” award at India Property Awards 2019. The award, instituted by International Brand Equity, celebrates the accomplishments and contributions of Real Estate companies.[16]

Square Yards was listed as one of the '2019 Red Herring Top 100 Asia Winners' - highlighting us one of the most exciting startups from Asia, Europe and the Americas.[17]

Square Yards has been awarded under the category of “Best Start-ups to Work For, 2018” by Silicon India, for its superior tech abilities that can run a multitude of tech platforms for end customers, B2B channels and internal employees.[18]

Mergers and acquisitions

In February 2020, Square Yards acquired KAE Capital-backed Mumbai-based rentals and property management platform Azuro. Founded in 2016 by five IIT Bombay alumni, the entire team of Azuro, including its co-founders, has joined Square Yards as part of the acquisition.[19]

In June 2015, Square Yards announced its merger with www.realizing.in, a tech platform for online real estate search & discovery. The entire team of Realizing.in joined Square Yards, with its founders, Vivek Agarwal and Hitesh Singla, joining Square Yards executive committee as Partners. realizing.in portal was rechristened as squareyards.com.[20][21]

In the same month, Squareyards acquired a Singapore-based luxury property advisory firm LUXE Real Estate. This acquisition enabled Squareyards to have direct access into the prime district areas of Singapore real estate market and catapult it into the top 30 agencies by number of agents. The deal is part of the company's strategy to expand and strengthen its presence in international markets. Babar, Kailash.[22][23][24]

In October 2015, Squareyards announced the acquisition of Oryden Tech Labs, Ahmedabad-based creative and design studio specialising in 3D architectural designs, process visualisation, digital walk-throughs and virtual reality. As part of the acquisition, the entire team of Oryden, founded in 2012 by IIM-Ahmedabad alumnus Keyur Bhalavat and design specialist Ravi Patel, joined Square Yards.[25]

Square Connect

Square Connect is a mobile app for Real Estate brokers that offers access to projects. It has other features for client management, tracking payments and accruals, news and updates, loan EMI calculators etc.[26]

Bling Marketing

Bling Events is the event management arm of the Square Global group.

Bling facilitated Dubai-based Developer Deyaar's foray into the national capital of India.[27]

Square Capital

Square Capital is the financial management arm of Square Yards that specializes in providing loan advisory services.

In July 2016, Square Yards invested $2million in online home platform [28] In April 2016, Squareyards forayed into fintech with mortgage arm Square Capital [29]

References
  1. "How to identify the best home for yourself?". moneycontrol.com. Retrieved 31 July 2015.
  2. "Square yard launches the square connect app to disrupt the primary real estate industry with mobile". financialexpress.com. Retrieved 25 August 2015.
  3. "Square Yard launches square connect app disrupt primary real estate". thebusinesswireindia.com. Retrieved 24 August 2015.
  4. "Barbar Kailash". The Economic Times. Retrieved 16 October 2015.
  5. "Barbar Kailash". The Economic Times. Retrieved 16 October 2015.
  6. "Mallya Harshith". thecitynews.in. Retrieved 16 October 2015.
  7. "Anil Ambani puts Rs 80 crore in e-realty firm Square Yards By Indulal PM, Kailash Babar". The Economic Times. Retrieved 18 July 2017.
  8. "Square Yards raises $6mn from Singapore,Hong Kong-based investors". The Economic Times. Retrieved 16 October 2015.
  9. "Times Group, others put $20 million into Square Yards". Times of India. Retrieved 19 September 2019.
  10. "Real estate research firm Realizing.in to merge with property advisory portal Square Yards". vccircle.com. Retrieved 16 June 2015.
  11. "Realty platform Square Yards plans expansion". Economic Times.
  12. "Square Yards opens offices in Toronto & Vancouver". The Economic Times.
  13. "Square Yards opens offices in Australia, Muscat". The Hindu Business Line.
  14. "Indian real estate aggregator Square Yards opens office in Qatar". The Times of India.
  15. "FT ranking: Asia-Pacific High-Growth Companies". Financial Times. Retrieved 21 April 2019.
  16. "International Brand Equity announced winner for their 4th annual IBE India Property Awards 2019". International Brand Equity. Retrieved 31 July 2019.
  17. "2019 Red Herring Top 100 Asia Winners". Red Herring. Retrieved 11 October 2019.
  18. "Award: Best Start-ups to Work For, 2018- Square Yards". Silicon India.
  19. "Square Yards acquires rental & property management firm Azuro". The Economic Times. Retrieved 6 February 2020.
  20. "Real estate advisory Square Yards to merge with Realizing.in". The Economic Times. Retrieved 19 October 2015.
  21. "Square Yards acquires Realizing.in". Live Mint. Retrieved 19 October 2015.
  22. "Square Yards acquires Singapore-based realty advisory LUXE Real Estate". The Economic Times. Retrieved 25 June 2015.
  23. "Square Yards acquires Singapore-based property consultant LUXE Real Estate". livemint.com. Retrieved 19 October 2015.
  24. "Square Yards buys Luxe Real Estate". Business Line. Retrieved 19 October 2015.
  25. "Square Yards acquires creative design studio Oryden Tech Labs". livemint.com. Retrieved 19 October 2015.
  26. "Financial Express". Retrieved 19 October 2015.
  27. "Dubai-based Developer Deyaar's foray into the national capital received significant success". The Hindu Business Line. Retrieved 24 October 2016.
  28. "Square Yards to invest $2 million in online home loan platform, targets to double disbursements to Rs 1,500 crore". The Economic Times. Retrieved 30 July 2017.
  29. "Square Yards forays into fintech with mortgage arm Square Capital". business-standard.com. Retrieved 30 July 2017.
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