Standard Deluxe

Standard Deluxe Inc. is a design and silkscreen print shop located in Waverly, Alabama. Standard Deluxe sponsors a live music festival each

Standard Deluxe
IndustryGraphic design
FoundersScott Peek
Ed Siegfried
Greg Siegfried
Headquarters
Waverly, Alabama
Number of locations
1
ProductsScreen-printed t-shirts
Posters
BrandsWaverly Boogie
OwnersScott Peek
Number of employees
3
Websitestandarddeluxe.com

Spring and Fall called the Waverly "Old 280" Boogie, among many other events throughout the year.

Overview

Standard Deluxe is a design studio, silkscreen print shop and gallery/retail store based in the small town of Waverly, Alabama (population 145)[1] in East Alabama.[2][3] Scott Peek is the Owner/ President.

Peek began using the silkscreen while still in high school. He worked at print shops throughout junior college, and then at Auburn University, where he graduated in 1987 with a degree in visual design.[4]

The company specializes in screen-printed T-shirts and posters and creates promotional materials for bands and music and cultural events, including the annual Waverly Boogies. Standard Deluxe also creates hand-printed wedding invitations, handbills, display signage and archival serigraph art prints.

Waverly Boogie

Each year Standard Deluxe hosts a spring music festival "The 280 Boogie," which has been held for 15 years Recently the venue added a fall festival as well – Waverly Fall Boogie.[5][6] The festival has hosted original artists that range from Jason Isbell to The Civil Wars. The event is family-friendly and includes music and regional art vendors and Food Vendors.

History

In 2000, the Alabama Department of Transportation rerouted U.S. Highway 280 south of the town of Waverly instead of routing the highway through town.[7] If the State of Alabama had gone ahead with its original plan, the town of Waverly would have ceased to exist.[1]

To celebrate saving the town, residents in 2001 decided to hold an annual "Waverly Boogie" (or "Old 280 Boogie"), a multi-cultural festival typically held on the third Saturday in April to exhibit a wide variety of musicians and visual artists. The event is held on the grounds of Standard Deluxe Studios.[7]

Additionally, in 2014, Standard Deluxe hosted its first annual Heart of Waverly Bluegrass Festival.[9][10] Performers included Larry Keel & Natural Bridge, Packway Handle Band, Dread Clampitt, Dead Winter Carpenters, Dooley's Blue Revue and Blackbird Pickers.

References
  1. Malone-France, Katherine (4 November 2013). "Preservation on Full Display at the Old 280 Boogie in Waverly, Ala". PreservationNation Blog. Retrieved 15 September 2014.
  2. Ross, Lainee (December 2013). "There's Nothing Wavering About Waverly". Chattahoochee Heritage Project. Retrieved 15 September 2014.
  3. Taute, Michelle (20 March 2012). "3 Secrets to Standard Deluxe's Success". How Design. Retrieved 15 September 2014.
  4. Woodham, Brian; Blankenship, Allison (30 April 2014). "Standard Deluxe, Hagans ready for Saturday festival". Auburn Villager. Retrieved 15 September 2014.
  5. Nelson, Carla (10 September 2010). "2014 Waverly Fall Boogie". The Corner News. Retrieved 15 September 2014.
  6. Simone, Nathan (27 September 2012). "Standard Deluxe hosts first Fall Boogie". Auburn Plainsman. Archived from the original on 16 September 2014. Retrieved 19 June 2015.
  7. Reece, Chuck (August 2014). "Rednecks, Hippies & Graphic Design: The Unlikely Cool of Waverly, Alabama". The Bitter Southerner. Retrieved 10 August 2014.
  8. Landers, Emily (16 April 2014). "Waverly hosts 280 Boogie this weekend". The Corner News. Retrieved 15 September 2014.
  9. Landers, Emily (26 March 2014). "Standard Deluxe to host first Heart of Waverly Bluegrass Festival". The Corner News. Retrieved 15 September 2014.
  10. "Standard Deluxe to host first Heart of Waverly Bluegrass Festival". The Corner News. 26 February 2014. Retrieved 15 September 2014.

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