Stephen Saunders (entrepreneur)

Stephen Saunders is a British-born entrepreneur, journalist, and marketing professional. He is the former CEO of Light Reading, a media, communications, and events business, which he founded in 2000, sold to UBM in 2005, and repurchased in 2014.[1]

Formerly, he was Managing Director of UBM DeusM, an integrated marketing services division of UBM, launched in 2010.[2] He has also written and edited guidebooks on data communications and networks.[3]

Start Ups

Saunders has been responsible for a number of online publishing start-ups, including:

  • Light Reading[4] (telecommunications news);
  • Heavy Reading[5] (telecommunications research);
  • Dark Reading[6] (security news)
  • Internet Evolution[7] (news on the development of the Internet).

Light Reading was bought by UBM for $33 million in 2005.[8] Saunders initially remained as CEO, launching Internet Evolution later in 2005.[9] In April, 2013, it was announced that Saunders would return to an executive role with Light Reading.[10]

In March 2008, Saunders was inducted into Min's Digital Media Hall of Fame. In October 2014, he was named as a "disruptor" in the Folio 100, Folio magazine's annual list of the "magazine and media industry’s innovators, entrepreneurial thinkers and disrupters." According to Folio, after reacquiring Light Reading, "Saunders immediately made a few significant changes, including doubling the full-time staff, establishing a blogger roster of more than 75 industry experts and launching the Big Telecom Event (BTE) with no traditional booths and exhibitors, allowing only hands-on demos."[11]

UBM DeusM

DeusM was an integrated marketing services company which has launched 45 online communities.[12] "...each of which is based on a specific theme such as Future Cities or Oncology...allow users to post their own content and are curated by a small team of editors and paid contributors.".[13]

In 2013, UBM announced a decision to move its online business to the UBM DeusM community platform. EE Times made the transition in July, and has reported increased page views and messages. Light Reading followed in August, and Information Week was due to follow in October.[14]

The DeusM webpage now redirects to UBM Tech.

Light Reading
Main article: Light Reading

Saunders founded Light Reading, a New York-based telecommunications industry information company, in 2000. It was purchased by UBM in 2005 for $33 million.[15]

In February 2014, Stephen Saunders reacquired the company from UBM, with UBM retaining a "significant minority stake" in the company.[16]

Bibliography
  • (Editor) The Data Communications Gigabit Ethernet Handbook (McGraw-Hill, 1998)
  • TheMcGraw-Hill High-Speed LANs Handbook (McGraw-Hill, 1995)

References
  1. João-Pierre S. Ruth, "Light Reading Co-Founder Stephen Saunders Gets Company Back from UBM" Xconomy February 3, 2014
  2. Matthew Schwartz, "UBM launches DeusM to help b-to-b publishers create online communities," B2B Media Business Archived 2013-06-03 at the Wayback Machine, October 14, 2010
  3. UBM DeusM: About Us
  4. http://www.lightreading.com/
  5. http://www.heavyreading.com/
  6. http://www.darkreading.com/
  7. http://www.internetevolution.com/; Joanna Pettas, "Internet Evolution", Folio Magazine Jan 3, 2008
  8. "UBM Buys Light Reading". Daily Research News Online. MrWeb. 19 August 2005. Retrieved 14 March 2012.
  9. "Stephen Saunders - Founder, Light Reading". Folio Mag. 31 March 2009. Retrieved 14 March 2012.
  10. "Founder Stephen Saunders Rejoins Light Reading," Wall Street Journal, April 18, 2013
  11. "Stephen Saunders: Founder & CEO Light Reading" Folio Retrieved October 30, 2014.
  12. UBM DeusM: About Us
  13. Robert Cookson, "UBM's cautious forecast spooks investors" Financial Times, March 1, 2013
  14. Charlotte Woodward, "UBM Tech advances DeusM strategy," BtoB Online Media Business Archived 2013-09-13 at the Wayback Machine, September 10, 2013
  15. "UBM Buys Light Reading". Daily Research News Online. MrWeb. 19 August 2005. Retrieved 14 March 2012.
  16. "Stephen Saunders - Founder, Light Reading". Folio Mag. 31 March 2009. Retrieved 14 March 2012.
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